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Case 4: Build With Brands

Case 4: Build With Brands Car comes in for service. It’s 7 in the morning, and you’re working through your first real cup of coffee for the day. Customer is complaining that his brakes "seem to be scraping" and the front-end is "squishy." You brush off the customer’s command of vehicle technology, finish the work

Very Big Plans: Tire Review’s Exclusive Look at X-One Production, Marketing

#x2019;s tread design and compound provide lower rolling resistance and longer removal mileage than standard tires, said Michelin, adding to the overall cost savings.The X-One is currently available in two tread designs: the XDA drive, an OE exclusive to Freightliner until mid-2003, and the XTA trailer, available as OE to any trailer maker. Both are

Net-Working Tire Dealers and the Internet

Net-Working Tire Dealers and the Internet The Information Superhighway is not really a highway at all, and some would argue that it’s far from super. What it is, is the Internet, a collection of circuits and relays, information and Web pages, tying people all across the world together through phone lines. It is, arguably, the

The Weighty Issues of Law

Regulation and legislation. Usually the twin banes of industry. Due to current circumstances, top of mind in the tire biz. Two recent regulatory matters – one a serious directive from Europe, and the other a piece of knee-jerk silliness from South of the Mason-Dixon – demonstrate the yin-yang of legislative matters – some are good,

The Forces Are With Us

The Forces Are With Us There are some new terms being used in the tire and vehicle servicing industries today and you may want to learn more about them as they’re not likely to disappear. Most of these terms include the word "force". Such as "road force", "force variation", "dynamic force", and half a dozen

Dealer Diary: Getting It Right

Getting It Right For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton

Getting in on the Wheel Deal

uncil (TMC) has an excellent publication titled "User’s Guide to Wheels and Rims" which is a compilation of the knowledge and experience of top industry suppliers and fleet maintenance personnel. The installation, inspection, and maintenance procedures for wheels, rims, and fastener components in this TMC Recommended Practice are readily available (phone 703-838-1763) and should be

There’s Bucks in LT/SUV Tire Balancing

Tire/wheel balancing is a service that most tire dealers offer because it helps tires ride smoother and last longer. It can also add some much-needed profit to your bottom line. Proper balance is especially important with light truck/SUV tires – especially LT-sized units ®€“ because of their larger diameter and heavier tread and casing. The

Make the Right Call: Selecting the Right Valve Stem Not as Easy as It Seems

Make the Right Call Selecting the Right Valve Stem Not as Easy as It Seems When tubeless tires first entered the commercial tire market years ago, technicians assumed that if the tubeless valve stem fit the hole in the wheel it was the right valve stem. Today, that assumption could lead to severe problems. Over

Make the Right Turn: Don’t Underestimate the Impact of Proper Valve Stem Torque

Make the Right Turn Don’t Underestimate the Impact of Proper Valve Stem Torque When the ITRA’s Commercial Tire Service Program began in 1996, I thought I knew everything about truck tires and wheels. Years of experience on the road and in the shop made me an expert as far as I was concerned. I didn’t