10 Sales Smashers: Avoid These Common Missteps to Ensure Solid Sales Growth and Content Customers
Retail business can be brutal. A tire dealer can spend countless hours contemplating broad business strategy, making sure each facet of the business is in line with overall profitability goals. But you don’t sell to a plan. You have to deal with real customers who, by their nature, are fickle, demanding and unforgiving. No matter
Staying Out of the Courtroom: Is Being Sued Inevitable? Maybe. Here’s What You Should Know If the Gavel Drops
“See You in Court.” Today, that’s just a fancy way of saying, “Goodbye.” Unfortunately, that’s often the harsh truth when your employees, your customers or government agencies utter that short but terrifying sentence. So, how can you stay out of court? And, how do you keep from panicking if and when someone says those ominous
Biz Smarts Have No Gender
Women the weaker sex? Bite your tongue. Whether you’re male or female, to be successful in the retail or wholesale tire industry, you need business smarts, the ability to overcome challenges, and, above all, brass knuckles. An interesting combination of softness, intelligence and fiery spunk, women tire dealers are roaring. Once an oddity in a
Your Dealership is Doomed: The Diversity of Customers
Remember the days when the only woman in your shop was the one half-naked on the calendar? Well, it’s time to forget them. The female portion of your customer base is not a "niche." In fact, women are regular – if not primary – customers of automotive service providers. Consider these statistics, courtesy of the
Industry Report
RMA Cuts Support After Court Ruling Hopes for a tire industry checkoff program were dealt a couple of significant ®€“ potentially fatal ®€“ blows in late February after yet another court ruled that a popular checkoff program’s consumer education effort was unconstitutional, and the RMA withdrew support for the proposed program.
Industry Report
With a new three-year labor contract in hand, Goodyear Tire & Rubber Co. turned its attention to other restructuring issues as it works to right its financial ship. The tiremaker formally announced the closing of its Huntsville, Ala., plant, then laid off about 200 employees from its Tyler, Texas, facility.
Rock-Solid Profits
Everywhere across this land, men and women are turning ordinary trucks into monstrous off-road vehicles capable of tackling terrain that would make a mountain goat tremble. I recently had the opportunity to go on a trail ride with a friend, Rich Sterzoy, who owns Majestic Tires & Service in Mobile, Ala. Sterzoy started his business
East Beats West
As with so many fads, fashions and technologies, the Japanese – more precisely, the Japanese youth ®€“ are credited with starting the now-burgeoning sport compact tuner business. It started first on Left Coast with Japanese sport compact models, and moved slowly east. Across the continent, European sport compacts were the rides of choice as the East Coast tuner influence headed west.
Half a World Away
Like his American counterparts, Tire Town Komaoka store manager Yuji Asuke puts in long hours – 12 to 14 Monday through Saturday. But unlike many one-store American dealers, Asuke pulls in $1.3 million in annual sales with just himself and two other full-time employees.
Industry Report
Famed Calif. Dealer May Disappear