Cleaning Day Notes
Well, it’s December and time to clear off the desk. So let’s get right to it:Contributions to The One Fund, the industry relief effort supporting the families of NYC emergency workers killed in the Sept. 11 attacks, has to-date reached just over $36,000. Toyo Tires, Nitto Tires, Tire Treads Inc., TRIB, and ITRA all made
The Air In There
The Air In There We’ve discussed a number of tire selection, maintenance and technology issuesin this column over the last 18 months. Over this period, roadside tire pieces have continued to figure prominently in news reports and studies conducted by parties inside and outside of our industry.Some reflection and updating on the basics of pneumatic
Race to the Clouds: Harsh Terrain and Break-Neck Speeds Make Pikes Peak Event Different
Harsh Terrain and Break-Neck Speeds Make Pikes Peak Event Different
Tires and Responsibility
Tires and Responsibility I began to reflect about tires recently after spending an hour or so on the Internet catching up on local and national news. Many of the news subjects are repeats these days, discussions of the handling qualities of SUVs – with and without tire blowouts – students vandalizing school property in celebration
Where’s The Smoking Gun???
Police detectives call it "the smoking gun." It’s that key piece of absolutely indisputable evidence that seals the case. The smoking gun is the perfect counter to any argument of innocence. Yet finding that bit of evidentiary nirvana is not as simple as the name implies. Sometimes it takes some serious digging and rooting and
Case 4: Build With Brands
Case 4: Build With Brands Car comes in for service. It’s 7 in the morning, and you’re working through your first real cup of coffee for the day. Customer is complaining that his brakes "seem to be scraping" and the front-end is "squishy." You brush off the customer’s command of vehicle technology, finish the work
Case 5: Right Money For Right Repairs
Case 5: Right Money For Right Repairs Can you make money selling complete tire repair service to your retail customers? Most of you would likely answer "No," grumbling about having to fix tires because that’s what the customer expects. According to Jerry Davis of Group 31 Inc., and Bill Johnson and Buck Blair at Tech
Case 6: Take Care of Your Community
Case 6: Take Care of Your Community Marketing is critical. No matter what a dealer does, no matter how a dealer does it, some form of marketing plan will be beneficial. Some plans will work much better than others. But as long as the dealer is working to get his name in front of potential
Industry Report
Cooper Builds Up Commercial Division With Hercules PurchaseThe best business deals, they say, are the ones that are clear win-wins for both parties.
Dealer Diary: Getting It Right
Getting It Right For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton