Tough Times Are No Time to Turn Off Your Marketing
Tire dealers who aren’t using all of the marketing tools available to them probably aren’t selling all of the tires and vehicle service that they could. To be sure, many marketing tools add expense, and in these tough times no dealer wants to add to the operating line. But there are many solid, no- or
Interview with Brian Cruickshank, Director, University of the Aftermarket
(AftermarketNews.Com) Brian Cruickshank, AAP, was named director of Northwood University’s University of the Aftermarket in February.
Hankook’s Enfren Wins 2008 Green Product Award
Hankook Tire has stated that its enfren tyre, which the company says is South Korea’s first fuel-efficient, environment friendly tyre, received a Korea Green Management Excellence Award in the green product category.
Keynote to Focus on Need for Aftermarket to Adopt Best Practices
(AftermarketNews.com) Automotive industry consultant Charlie Fewell will use his keynote address at the upcoming Alliance of State Automotive Aftermarket Associations (ASAAA) annual meeting in Las Vegas to warn executives of the need to save the aftermarket industry from meltdown.
ATA’s Graves Looks to Future
Speaking from New Orleans at the group’s 2008 management conference, American Trucking Associations’ President Bill Graves said although the trucking industry faces huge problems at every turn, it must work hard to make things better – just as New Orleans has done three years after Hurricane Katrina.
Cutting Edge: Cooper Teams Up With Customizer for ‘Unmatched Performance’
Cooper Teams Up With Customizer for ‘Unmatched Performance’
President’s Agenda: Beach to Strive for TIA Growth Despite Economy
Beach to Strive for TIA Growth Despite Economy
After Successful Debut, Reifen China Returns in December
Reifen China, unlike the long-established Reifen show in Essen, Germany, is an annual event.
Economy Forcing More Car Dealers to Close
(San Francisco Chronicle) Auto dealers, who make their living moving cars off the lot, increasingly are finding themselves driving off into the sunset.
Pegging My BS Meter…Again
Our dear friends at American Tire Corp. just keep going and going and going.