Bridgestone Plants, Personnel Honored For Environmental Initiatives
Two Bridgestone Americas Tire Operations facilities and a retired BATO plant manager were each recognized for environmental initiatives by state agencies and environmental organizations recently. The North Carolina Department of Environment and Natural Resources recognized the Wilson, N.C., plant as an environmental steward; the South Carolina Department of Health and Environmental Control awarded the plant
Sorting Through Nitrogen Inflation Options
Nitrogen in tires is no longer just for car enthusiasts and commercial vehicle fleets. Used for years in space shuttle and commercial aircraft tires, race car, military vehicle and off-road truck tires, nitrogen has become a popular replacement for standard air at many tire dealers. Among nitrogen’s advantages are improvements in tire pressure retention, improved
Reassuring and Serving Customers Suffering From Sticker Shock
There was never a doubt in my mind that I would own a BMW one day. Call it fate, call it kismet, karma…whatever. I’ve had my eye on that propeller badge since infancy and nothing could stop me from buying that car. Well, almost nothing. I put off ownership of a small BMW for years
Tempting Incentives Give Customers a Reason to Return
Telling a tire dealer he or she needs great customer service to make their business thrive is simply stating the obvious. Successful dealers already have systems put in place to ensure their staff treats customers well, and that’s great for any business. But in the quest to keep customers coming back again and again, sometimes
A Look at the Latest Nitrogen Inflation Innovations
The company also offers a variety of point-of-purchase materials to help tire dealers maximize their nitrogen profits. Some popular items include a countertop tri-fold display that explains the benefits of nitrogen and custom cap kits to distinguish a particular shop’s nitrogen offering. NitroFillAlready with many nitrogen equipment options to choose from, NitroFill (nitrofillnow.com) recently introduced
AAIA: Aftermarket to Grow 3.8%, But Troubles Persist
Aftermarket product sales in the U.S. are expected to increase 3.8% in 2010, according to the Automotive Aftermarket Industry Association (AAIA). AAIA’s Channel Forecast Model attributes the increase – which includes tires – partly to “anticipated pent-up demand for vehicle maintenance and repair by consumers during 2009,” when the aftermarket industry sales dropped for the
4 Things You Can Do To Make Your Business Inviting To Women
Women influence 85% of all consumer-purchasing decisions in the U.S. and 66% of the consumer-purchasing decisions in Canada. When thinking about the impact that this group has on commerce and on businesses in general, you are probably asking yourself this question: “Am I Getting More Than My Fair Share Of This Opportunity?” The next question
Hankook Making Significant Ad Pitch in U.S.
Hankook Tire America said it is boosting its national advertising by 50% this year – its highest level ever in the U.S. – to support its current ‘Great Catch’ rebate and sweepstakes promotion. Hankook currently advertises behind home plate at 11 major league baseball parks, which led it to integrate baseball into its spring promotions and,
Rebate, Car Give-Away Cap New Hankook Promo
Hankook Tire America Corp. is offering consumers up to $50 in cash back rebates on three of its performance tires – and is giving buyers a chance to win a 2010 Chevrolet Camaro. The tiremaker’s “Great Catch” mail-in rebate program is open to consumers buying a set of four Ventus V12 evo, Ventus V4 ES or
Council Launches Spanish Version of Digital Car Care Guide
In response to requests from tire dealers and service shops for more materials catering to the growing Latino driver population, the Car Care Council has created a Spanish version of its popular digital Car Care Guide. The new Spanish version of the guide can be accessed through the council’s Web site by clicking on the