Industry Report
NHTSA Delays Standards, Faces Suit
Clear for Takeoff: Despite Uncertainties, Private Brands Continue March On With Confidence
The private brand tire market has had to fight through a lot in the past year. First, there was the ongoing recession. Then a belief that private brands would get left behind in favor of major brands popped up. And there was one month when everything came to a standstill. Then, of course, there was
The Art of Selling
The Art of Selling Over the last several months, you have learned about the technical aspects of custom wheels. Now, it’s time to develop your selling skills. In this first of a two-part segment, we’ll discuss ways to market your business and gain marketshare in your area using custom wheels. Then we’ll show you how
Dream II: The Branch
DREAM II: THE BRANCH Deciding If, When and How For That Second Location Like most entrepreneurs, you probably went into business to fulfill a dream of owning your own place and being your own boss. If your operation is successful, then chances are you’ve thought of opening a second location – a sequel to the
Industry Report
Michelin Reopens Closed Plant in Mexico
Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control
ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying
Industry Report
New Tie-Up Focuses on Run-Flat Technology
Ready For Success: Awareness, Products and Consistency are Key, Says CTNA
Awareness, Products and Consistency are Key, Says CTNA
Thinking Outside the Box: Five Ways to Boost Vehicle Service Profits
Thinking Outside the Box Five Ways to Boost Vehicle Service Profits Vehicle service has long been a staple of nearly every retail tire dealership. The vehicle is up on the rack, the tires are off, and numerous systems are exposed and ready to be looked at. And from the customer’s point of view, it’s convenient
Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require