Industry Report
Michelin Reopens Closed Plant in Mexico
Haydn to Shubert to Slone
Ah, it’s springtime! Flowers blossom. Warm breezes bring welcome relief from winter’s chill. And a young boy’s fancy turns to…singing in the world’s most famous choir. That’s what 11-year-old Ryan Slone is doing right now. Ryan and fellow Cincinnati Boychoir member, Donald Smith, 13, are full-fledged, sailor suit-wearing members of the Vienna Boys Choir –
Genders and Generations: Figuring Out What Really Makes Your Customers Tick
Figuring Out What Really Makes Your Customers Tick Tire dealers see a variety of customers stream through their doors everyday. Quiet ones, loud ones, demanding ones, meek ones, young ones, old ones. And no matter who comes in, the dealer has to be ready. If he isn’t, business will be lost. Handling customers is always
Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control
ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying
I Do. I Do.
Birds do it. Bees do it. Tire companies and dealers do it. Let’s do. Let’s fall in love! And now dealer associations are doing it. The most visible tire association nuptial, of course, is that of TANA and ITRA, now officially wed and the band’s ripping through "Daddy’s Little Girl" even as you read this.
Industry Report
New Tie-Up Focuses on Run-Flat Technology
Looking For Trouble: Without a Torque Wrench, You’re Just Under the Gun
Looking For Trouble Without a Torque Wrench, You’re Just Under the Gun On Sept. 27, 2000, a tractor-trailer on I-70 outside of Columbus, Ohio, lost two wheels on the trailer. One of the wheels bounded across the interstate and struck another semi traveling in the opposite direction, causing the vehicle to lose control and jump
Industry Report
Responding to TerrorIndustry Quick With Assistance, Donations
Progress and Conservatism
Eighty years ago, a fledgling industry organization held its very first trade show. Every tire dealer in the country was invited to Cleveland, Ohio, to partake in what was being hailed as the first exhibit of its kind.
Industry Report
Bozarth Riding Into the Sunset on Heels of Last Annual ITRA Show