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Nitto Adds Luxury Touring Tire Exclusive for ATD

Nitto Tire has partnered with American Tire Distributors (ATD) to produce its first luxury touring tire, the NT850 Premium.

Yokohama Plans Media Event for NTSW

Yokohama Tire Corp. is teaming with the RMA and the Southern California Auto Club for a special National Tire Safety Week media event at Irwindale Raceway in Irwindale, Calif., next week.

NTSW Be Tire Smart Kit Available Online

With National Tire Safety Week coming next week, tire dealers and automotive service professionals who want to help educate motorists about proper tire care can download a free Be Tire Smart Resource Kit.

RMA Sets National Tire Safety Week Dates

(Akron/Tire Review) The seventh annual National Tire Safety Week will be held Apr. 20-26, 2008, the RMA has announced.

Treadways Launches New Sumitomo HP Line

(Akron/Tire Review) Sumitomo has launched the new HTRZ III high performance line, available through TBC’s Treadways unit.

No Compromises: BFGoodrich to Expand Enthusiast Image – Off the Road and on the Asphalt

BFGoodrich to Expand Enthusiast Image – Off the Road and on the Asphalt

Paper Tiger: Tackling Image Problem Takes Real Teeth, Not Tax Boondoggle

All I can say is: Be careful what you wish for. We’ve all heard tales of consumers being ripped off by auto repair shops. TV news shows and other media have done their watchdog best to uncover unscrupulous shops, especially during sweeps months. Many consumers see those hyper-hyped “Eyewitless News” exposes and automatically lump all

Magical Kingdom: Falken Reveals Automated ‘Sun System’ Plant to Dealers in Exotic Thailand

Falken Reveals Automated ‘Sun System’ Plant to Dealers in Exotic Thailand

Building Block: New Versado Luxruy Line Driving Future Tire Directions for Toyo

New Versado Luxruy Line Driving Future Tire Directions for Toyo

Yokohama Turns Two With Baseball Sponsorship

(Akron/Tire Review) Yokohama Tire Corp. has become the official tire sponsor of two minor league baseball teams – the Columbus Clippers, the AAA affiliate of the New York Yankees, and the Double-A Reading Phillies, an affiliate of the Philadelphia Phillies.