Axle-Specific Tires
Axle-Specific Tires It’s been common practice in the trucking industry to equip Class 5 and larger vehicles with different tire designs on steer, drive and tag or trailer axles. The primary reasons for this are performance and economics. No surprises there, but we need to take a closer look to understand some of the underlying
Dear Mr. Customer: Effective Collections Take Savvy and Diplomacy to Keep Them Customers
The story goes that there was a small tire dealer in a tiny west Texas hamlet. On a big chalk board behind his counter were the names of a couple dozen or so people, many with the same last names. Now this was a very, very small town, the kind where everyone knew everyone else
Would You Sell Used Tires?: Dealers Can Reap Plenty of Profits But They Face Legal, Ethical Questions
Would You Sell Used Tires? Dealers Can Reap Plenty of Profits But They Face Legal, Ethical Questions No one flinches about buying a “previously owned” car. Millions trek to garage sales every weekend looking for bargains. Dedicated stores sell used books, records, CDs and videos. Experienced bats and gloves take to the field again via
Industry Report
Michelin Reopens Closed Plant in Mexico
Genders and Generations: Figuring Out What Really Makes Your Customers Tick
Figuring Out What Really Makes Your Customers Tick Tire dealers see a variety of customers stream through their doors everyday. Quiet ones, loud ones, demanding ones, meek ones, young ones, old ones. And no matter who comes in, the dealer has to be ready. If he isn’t, business will be lost. Handling customers is always
Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control
ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying
Hercules Celebrates 50th Anniversary in Style
Happy Golden Anniversary, Hercules. That was the message for dealers when the Hercules Tire & Rubber Co. met in Cincinnati, Ohio, to celebrate its 50th anniversary.
One Should Mean One
Hindsight is a strange exercise in revisionist history. It’s always 20/20, even when dimmed vision clouds the reasons why things happened as they did. That’s why I shook my head when so many jumped on the it-shoulda-been-done-long-ago bandwagon after the proposed merger of TANA and ITRA was announced. Sure, it should’ve been done years ago,
Industry Report
HAPPY NEW YEARTen Tiremakers Hike Prices 2.5% to 6%
The Real Biggest Number
My 4-year-old daughter, Lauren, caught me just as I walked in the door the other night, dragging from a long day at work. “Hey Papa, guess what? Do you know what the biggest number is?”