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Strange But True Tire Tales

Too often, we’re consumed by the Ordinary. We get into our daily routines and never waver. No matter how much you love what you do every day, it’s still refreshing to take a break once in a while from the Everyday. To help you do that, we’ve tracked down some of the most unusual tire

Alternative Pressure: Performance Customers are Good Targets for Nitrogen Inflation

What’s wrong with air? Like a slumbering giant, the passenger and light truck tire industry is slow to evolve and slower to accept new products and ways of thinking. Take the current buzzword going around: nitrogen. That inert gas has the industry and, as I found out, consumers, in an uproar about who and what

The Battle Plan: Goodyear Set to Finish in the Black But Won’t Declare Victory Just Yet

Goodyear Set to Finish in the Black But Won’t Declare Victory Just Yet

Fact # 7

It’s a fact in our house – when a tire commercial comes on the TV or radio all activities must come to a halt.

Get Pumped Up: Longer Tire Life, Fuel Savings Claims Heat Up Nitrogen Inflation

The gas from the past is making news again, and this time the story has legs. There’s nothing new about nitrogen inflation of tires. It’s been around since Texan Dr. Larry Sperberg brought it to our attention in 1968. That’s when he pronounced that a tire wears out from the inside out – a process

People Can Make or Break You: Building and Keeping a Winning Tire Team

Surrounding yourself with good people is the dream of every manager. From the President of the United States to the store manager at your local Subway, having good people is not a new idea. But here’s the rub. How do you keep them happy? Nearly 70% of tire dealers questioned by Tire Review say they’re

Industry Report

With a new three-year labor contract in hand, Goodyear Tire & Rubber Co. turned its attention to other restructuring issues as it works to right its financial ship. The tiremaker formally announced the closing of its Huntsville, Ala., plant, then laid off about 200 employees from its Tyler, Texas, facility.

Weather or Not: Weak Winters Hamper Winter Tire Growth and Opportunities

Weather or Not Weak Winters Hamper Winter Tire Growth and Opportunities Sleigh bells ring, are you listening? In the lane, snow is glistening. A beautiful sight, we’re happy tonight. Walking in a ®ƒ Winter wonderland? It’s May, winter’s over. But that doesn’t mean dealers and tiremakers aren’t thinking about winter tires. On the contrary, they’re

The Gripping Tale of Winter Tires

It’s not a big segment of the U.S. market – only about 4% – but winter tires are a significant sales opportunity for tire dealers who live in traditionally snowy parts of the country. Depending on the prevailing weather conditions, heavy and consistent snowfalls can hit most of the continental U.S. – from Nevada north

Industry Report

Michelin signs eight more retreaders, now claims 38