Second Skin: For Retreaders, Technology and Service are the ‘Differentiators’ in Tough Market
Wherever the market for new truck tires decides it is headed, the retreading industry is hot on its heels. Of course, that job is a bit easier for Bridgestone/Firestone, Goodyear and Michelin, because they are involved in both. But even their allocation of time and money must be measured carefully. For companies like Bandag Inc.
Hands-on Learning: BFNAT Takes Three New Tires on the Road With Classroom on Wheels
BFNAT Takes Three New Tires on the Road With Classroom on Wheels
Good Times, Hard Times: With Global Demand Straining OTR Tire Supply, Dealers Must Again Look to Customer Service For Profit Growth, Experts Say
After five or so years of just scraping by, the North American OTR tire market is enjoying a happy problem – warehouse-emptying sales. In fact, the global OTR tire business is having the same problem. But that happy problem has created a larger, more ominous issue: inventories are virtually non-existent, backorders are heavy and manufacturers
Hot Time in Las Vegas: TIA Busy at Annual SEMA Show
TIA Busy at Annual SEMA Show
Just a Cut Above: BFNAT Targets Luxury SUVs With Addition to Dueler Line
BFNAT Targets Luxury SUVs With Addition to Dueler Line
A Beautiful Thing
Within retailing, and especially the retail tire business, it’s hard to find it. But when you do, you have to take a moment to step back, take a deep breath and say, “Now that’s a beautiful thing.”
Do You Know Us?: If You Don’t, You May be Alienating Your Most Profitable Customers Forever
If you’re like most tire dealers, you’re probably turning your back on the most profitable customers you’ll ever see. Not intentionally, perhaps, but this unique group of customers – tuners, enthusiasts, restylers, whatever you want to call them – is often left frustrated trying to deal with dealers. So, they leave and find another option.
Advergaming: The Future of High Performance Advertising?
High performance tire and wheel companies certainly know a thing or two about how to reach consumers. Specialty enthusiast magazines are stuffed with ads from these companies, and most have highly interactive Web sites – all designed to reach that red-hot 18-25-year-old market. But a new and highly popular form of brand and product promotion
Right Repair Rates: Following Rules Can Keep Speed Rating, Some Tiremakers Say
ff cleaner. Goodyear adds this proviso: “If the hole shows evidence of fabric splitting, such an injury cannot be properly repaired using a standard puncture repair procedure. This type of injury must be skived out and repaired as a section (reinforced) repair.” But, while this will maintain the serviceability of the tire, it will also
While Rome Burns
Last spring, an independent analysis of Federal Highway Administration (FHWA)data confirmed the obvious – the U.S. road system was in bad need of repair. Anyone driving the highways and byways can tell our infrastructure is structurally unsound. But, what would high-priced researchers do if they weren’t masters of the obvious? Regardless, nonprofit The Road Information