Hot & Cold: Ambient Air Temps Have Great Impact on ‘Correct’ Tire Pressure
cause any flexing object will generate heat, proper inflation pressure also enables the tire to reach an equilibrium temperature where the amount of heat created is equal to the amount of heat dissipated through the sidewalls, shoulder and tread area.Even though the tire industry has long reminded fleets and tire dealers about the importance of
On the Surface
On the Surfaceof the Tire/Road Relationship Anyone who has been around the tire business for any length of time has heard or participated in discussions about how well competing brands or types of tires perform. Equally well known is the wide variety of conclusions some "experts" derive from their "experience." It brings to mind an
Will Lug Tires Remain a Driving Force?
Will Lug Tires Remain a Driving Force? Remember the days when nearly all car owners – except those in the southernmost states ®“ performed the ritual of mounting and removing snow tires each year? Many drivers even purchased separate wheels, dedicated for use during the winter to avoid the extra time and expense of the
Trailers Should Sometimes Come First
Trailers Should Sometimes Come First If the headline above caught your attention and conjured up visions of big rigs heading down the highway backward, we accomplished half of our mission. Make no mistake, we’re not advocating changing the direction of traffic flow, but we do want to underscore and explore the importance of devoting some
Before the Snow Flies: Now Is the Best Time to Get Your Fleet Customers Ready for Winter
Before the Snow Flies Now Is the Best Time to Get Your Fleet Customers Ready for Winter Your trucking fleet customers may work at a constant pace 24/7/365, but Mother Nature doesn’t. Spring and fall serve as pleasant breaks between the two toughest seasons on commercial trucks and truck tires – summer and winter. Now
Off-the-Road Tires: When AND Why
How many of us have gone to a business meeting or social gathering only to discover that everyone else was dressed similar to one another, but very different than we had chosen? This could result from not reading dress guidelines on the invitation, not knowing established practices, or simply not paying attention to the circumstances.If
Bang The Drum Loudly: To Stay in the OTR Tire Game, Dealers Need to Sell Themselves
Bang The Drum – Loudly To Stay in the OTR Tire Game, Dealers Need to Sell Themselves A few years ago, a construction fleet manager told a group of Bridgestone/Firestone Off Road Tire Co. (BFOR) dealers that he didn’t feel dealers added any value to his operation. The manager, speaking at BFOR’s dealer meeting at
Choosing the Right Tool for the Job
lectric, gas, cable and telephone providers have some specific tire needs, and the requirements may change with some evolving industry trends. Most are locally domiciled and serviced by a single shop, so inflation pressure maintenance and routine visual inspections for cuts, wear, and other out-of-service conditions shouldn’t pose a problem.Typically, the trucks are used for
The Road Less Traveled: The winter tire
It’s clearly not a tire for every dealer. And it’s obviously not a tire you’re going to keep in stock most of the year.It’s a specialty tire, a true niche product. A hybrid created to deliver safe, reliable traction on snow, ice, slush and sleet, and handle extreme cold weather without a whimper – all
All This and More – for $300
What if someone came into your shop today and told you they would do all your marketing and promotion, would represent you and your products at numerous trade shows across the continent, would produce dozens of print and video news releases supporting your business, would monitor media coverage of your business in virtually every newspaper