Thinking Outside the Box: Five Ways to Boost Vehicle Service Profits
Thinking Outside the Box Five Ways to Boost Vehicle Service Profits Vehicle service has long been a staple of nearly every retail tire dealership. The vehicle is up on the rack, the tires are off, and numerous systems are exposed and ready to be looked at. And from the customer’s point of view, it’s convenient
Treadwear Tales
Tires always tell a story. The danger is misreading the story and coming to the wrong conclusion about what might be causing the tread to wear prematurely or unevenly. All tires wear as miles accumulate, and all treads eventually wear down to the point where replacement becomes necessary to maintain safe driving, traction and handling.
Fingertip Diagnosis
Fingertip Diagnosis As complex and reliable as modern radial ply tires have become, care andmaintenance recommendations for them have been remarkably consistent and simple. Very likely the most challenging part of a successful tire program today is making the correct new tire selection from among the many choices of tread type, size, profile, and constructions
Dealer Diary: Justly Saying No
Justly Saying No For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton
Their Best Interest: Honesty and Going By the Book The Only Way to Keep Customers
Their Best Interest Honesty and Going By the Book The Only Way to Keep Customers Diary ProfileBarry Steinberg, OwnerDirect Tire (Four locations)Location: Boston, Mass.Years in Operations: 26No. of Bays: 50No. of Techs: 22 service techs and 34 tire techsTire Brands Carried: Toyo, Cooper, Dunlop, Falken and PirelliAverage Jobs/Day: 275-325Tire/Service: 45%/55%Other Non-Tire Services: Complete undercar services, brakes,
Where’s The Smoking Gun???
Police detectives call it "the smoking gun." It’s that key piece of absolutely indisputable evidence that seals the case. The smoking gun is the perfect counter to any argument of innocence. Yet finding that bit of evidentiary nirvana is not as simple as the name implies. Sometimes it takes some serious digging and rooting and
School Bus Tires and Basic Lesson Plans
School Bus Tires and Basic Lesson Plans June has arrived and the first year of the new century is passing quickly in the history books. At this point back in 1901, there were few – dare we say none ®“ alternatives to walking, riding horseback, or hitching a wagon ride to the old schoolhouse. It’s
Case 4: Build With Brands
Case 4: Build With Brands Car comes in for service. It’s 7 in the morning, and you’re working through your first real cup of coffee for the day. Customer is complaining that his brakes "seem to be scraping" and the front-end is "squishy." You brush off the customer’s command of vehicle technology, finish the work
Net-Working Tire Dealers and the Internet
Net-Working Tire Dealers and the Internet The Information Superhighway is not really a highway at all, and some would argue that it’s far from super. What it is, is the Internet, a collection of circuits and relays, information and Web pages, tying people all across the world together through phone lines. It is, arguably, the
Dealer Diary
Dealer Diary For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re profiling someone whose primary focus is customer service – Barry Steinberg, owner of Direct Tire and Auto Service, headquartered in Boston. By