Case 3: Diversity Means Opportunity
Case 3: Diversity Means Opportunity Times are tough in every industry it seems. The economy’s sluggish, prices are increasing and consumers don’t have a lot of money to spend.But one industry that’s been especially hard hit is the agricultural market. Costs and demand are increasing, yet prices and margins are evaporating. Tire dealers trying to
Case 5: Right Money For Right Repairs
Case 5: Right Money For Right Repairs Can you make money selling complete tire repair service to your retail customers? Most of you would likely answer "No," grumbling about having to fix tires because that’s what the customer expects. According to Jerry Davis of Group 31 Inc., and Bill Johnson and Buck Blair at Tech
Industry Report
Bozarth Riding Into the Sunset on Heels of Last Annual ITRA Show
Anything But Average: Profile Study Shows Dealers Adjusting to Stay Ahead
Anything But Average Profile Study Shows Dealers Adjusting to Stay Ahead Tire Review’s annual Tire Dealer Profile Study provides an accurate snapshot of the "typical" tire dealer. This year’s 2000-2001 Dealer Profile Study, however, was expanded to include a more detailed look at today’s commercial tire dealer. While the clear majority of tire dealers are
Dealer Diary: Getting It Right
Getting It Right For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton
Not Satisfied: MAST Sees Growth PotentialDespite Predicted Tight Market
MAST Sees Growth PotentialDespite Predicted Tight Market
Industry Report
Cooper Cutting 1,100 Jobs, Moving Oliver, and Recalling Tires
BFS Strike Threatened: Negotiations Go to the Wire; Nine Plants at Stake
Negotiations Go to the Wire; Nine Plants at Stake
Location! Location! Location?
A few years ago, at least at first glance, one would have thought of a dealer’s success in the OTR tire market was all about Location! Location! Location! If you were correctly positioned geographically, had talented service pros, had access to decent products, and maintained a good relationship with the customer, you had a sizeable leg up on the competition.
A Tire Is Not a Tire: Measurable Goals, Customer Participation Key to Fleet Test Success
s with a “seeing-is-believing” attitude toward tire and equipment purchasing.Such tests also allow dealers to build stronger working relationships with key accounts by demonstrating another way they can provide increased value and service. Have the End in Mind When setting up or proposing an OTR fleet test, the first step is to clearly define your