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Product Spotlight: Brakes and Friction Materials

Improved technology has made brakes and friction materials more durable and better performing. To avoid customer comebacks, tire dealers must take care to use quality parts matched to the correct application. applicable), which can make the job easier for installers and even help ensure a better fit. Advantage brake shoes include attached parking brake levers

Rewards Program Gets New Elements

Raybestos has beefed up its customer loyalty efforts, adding free online training to the mix for its Raybestos Rewards program. The program already includes a free branded POS kit and automatic enrollment in the “Gimme a Reward” box top program. Now tire dealers can take advantage of Raybestos’ online training efforts. “We developed the training

2007 Top Shop Finalist: Chapel Hill Tire Car Care Center

As the oldest family-owned tire and auto repair facility in Chapel Hill, Carrboro and Chatham County, North Carolina, Chapel Hill Tire Car CareCenter greets customers by their first names and sends them out the door with a friendly smile. Although the business prides itself on old-fashioned values with regard to customer relationships, each shop location

Affinia Appoints New Director of R&D

Affinia Global Brake and Chassis Group of Winchester, Ky., named Heidi Rutz as director of research and development. She will be responsible for disc brake pads, brake shoes and heavy-duty brake block friction formulation and development activities. Rutz also will be the chief steward of the “Best In Brakes” friction product portfolio for Affinia’s Raybestos

Affinia Unveils Parts-Ordering Web Site

Affinia Global Brake & Chassis re-launched Affinia Online – www.affiniaonline.com – the company’s parts ordering system.

Affinia Offers Training Courses for Technicians

Affinia Global Brake and Chassis, manufacturer of Raybestos brand brake products, is again offering training classes and programs for technicians interested in fine-tuning their craft.

Company Warns on Thinner Brake Rotors

Affinia Global Brake & Chassis claims that many so-called “lightweight” rotor producers “have decided to reduce their plate thickness by expanding the air gap and reducing the weight of their rotors.”

Dealer Techs Win Trip to Daytona 500

Two tire dealer technicians were among six winners of the Raybestos One-Two-Three Foose Promotion, and earned trips to the upcoming Daytona 500.

Lutz Joins Smithers as Vice President and COO

(Akron/Tire Review) Engineering and management veteran Jay Lutz was named vice president and COO of Smithers Scientific Services Inc. Lutz replaces Raymond Farmer, who left the company.

Industry Report

‘A Transformational year’