Rock-Solid Profits
Everywhere across this land, men and women are turning ordinary trucks into monstrous off-road vehicles capable of tackling terrain that would make a mountain goat tremble. I recently had the opportunity to go on a trail ride with a friend, Rich Sterzoy, who owns Majestic Tires & Service in Mobile, Ala. Sterzoy started his business
Planning the Perfect Bay
eir job is to use the opportunity to make you money. OK, Now What? Once you’ve assembled a list of recommendations, the next thing to figure out is which changes will give you the most bang for your buck. Spending $50,000 on a new state-of-the-art alignment system may not be a wise investment if your
Private-ly Niched: Specialty Private Brands are on the Rise, Filling Niches Nicely
The perception is that the private brand market hasn’t always gotten the respect within the tire industry it deserves. Not because private brand tires are in any way inferior in quality and performance. But merely because they aren’t "major" brands. As any private brander will tell you, their tires are of the highest quality, at
Mounting the Big Boys
Over the last several months, we’ve seen how the demand for ultra-large wheels has risen even higher. The 24-inchers have been out for a year now, and 26-inchers are on the horizon. We’ve covered the marketing potential of selling these monsters, so now it’s time to talk about the equipment necessary to handle them. We’ll
Running in Tandem
Running in Tandem Fleet & Dealer Partnerships: Creativity, Dedication and Trust Help Both Sides in Today’s Brutal Market Sometimes a story sounds too good to be true. Listen to what fleet owner Duane Acklie from Omaha, Neb., has to say about spending money with tire dealers. "When I spend money with today’s sophisticated, creative tire
Industry Report
Goodyear Tire & Rubber Co. received a one-month extension from its various banks to comply with loan agreement covenants that, among other things, would have forced the struggling tiremaker to make a $500 million contribution to its underfunded pension program. The extension was granted Mar. 5, two days before a temporary waiver was set to expire, and expires Apr. 4.
Sensible Safety
For most in the commercial trucking business, the first couple months of the year are typically less hectic than several of the preceding months and, therefore, is a good time for reflection. The old saying "made it through another one" begins to evolve from a trite expression to an air of determination, resolve and grit.
Half a World Away
Like his American counterparts, Tire Town Komaoka store manager Yuji Asuke puts in long hours – 12 to 14 Monday through Saturday. But unlike many one-store American dealers, Asuke pulls in $1.3 million in annual sales with just himself and two other full-time employees.
Industry Report
Troubled Goodyear N.A. Unit Gets Rich
Programming Profits: Software Programs Can Benefit Dealers – If They’re Willing to Listen
Programming Profits Software Programs Can Benefit Dealers – If They’re Willing to Listen By now, everyone has heard about tire dealers and their relationship with computers, the Internet and software packages. Most have them, many are afraid of them, and some don’t want anything to do with them. Simple enough. Having a computer in your