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Types and Finishes

Types and Finishes Let’s talk about wheel construction, types of finishes and the pros and cons to each. Understanding the nuances of each will allow you to guide your customer to the right kind of wheel to fit their specific needs. First, wheel construction. Almost everyone is familiar with steel wheels – an inner face

Haydn to Shubert to Slone

Ah, it’s springtime! Flowers blossom. Warm breezes bring welcome relief from winter’s chill. And a young boy’s fancy turns to…singing in the world’s most famous choir. That’s what 11-year-old Ryan Slone is doing right now. Ryan and fellow Cincinnati Boychoir member, Donald Smith, 13, are full-fledged, sailor suit-wearing members of the Vienna Boys Choir –

Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control

ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying

I Do. I Do.

Birds do it. Bees do it. Tire companies and dealers do it. Let’s do. Let’s fall in love! And now dealer associations are doing it. The most visible tire association nuptial, of course, is that of TANA and ITRA, now officially wed and the band’s ripping through "Daddy’s Little Girl" even as you read this.

Start at the Beginning

Start at the Beginning Welcome to Wheel Turnings, a new regular column that will discuss important – and, we hope, valuable – technical and application issues with custom wheels and tire/wheel packages. In our ever-changing industry, we must always be aware of what our retail customers need and demand from us. First, a little bit

Keeping It All In The Family: A ‘Well-Run’ Family Business is Not a Contradiction

Keeping It All In The Family A ‘well-run’ family business is not necessarily a contradiction in terms. There have been many cases of successful family companies, and there will be many more to come. But having family aboard can be both a help or a hurt, depending on how things are handled. Family ties are

One Should Mean One

Hindsight is a strange exercise in revisionist history. It’s always 20/20, even when dimmed vision clouds the reasons why things happened as they did. That’s why I shook my head when so many jumped on the it-shoulda-been-done-long-ago bandwagon after the proposed merger of TANA and ITRA was announced. Sure, it should’ve been done years ago,

The Real Biggest Number

My 4-year-old daughter, Lauren, caught me just as I walked in the door the other night, dragging from a long day at work. “Hey Papa, guess what? Do you know what the biggest number is?”

Power of Momentum: Challenges Lay Ahead, "But We Will Overcome Them," Says Disney

Challenges Lay Ahead, "But We Will Overcome Them," Says Disney

Strategy For Returns

If you are like most business people, you’ll be going to at least one convention and/or trade show in the next year. At last count there were more than 12,600 conventions each year, attracting 13.5 million attendees and spouses to 300 convention centers around the country.