Sell the Sizzle: Building a Strong Performance Business Takes More than Prayer
When it comes to building high performance tire and wheel sales, offering the right products and having strong technical skills are only parts of the equation. Perhaps more than any other segment, marketing plays a huge role in building a solid, loyal customer base. In this Performance Training Guide article, we’ll look at success-building techniques
How Do You Stack Up?: Now You’ll Know – New Feature Provides Timely, Real-World Retail Sales Data
“So, what do you hear out there?” If you merely read the words, this question makes no sense whatsoever. What you “hear out there” could be the blood-curdling screams of hungry coyotes or your spouse pointing out the error of your ways (if the latter is the case, the coyotes may be more pleasant). But
GPX Hires New President and COO
(Akron/Tire Review) Craig Steinke, former president and CEO of Eagle Family Foods, will join GPX as president and chief operations officer, starting June 1.
Advertising ROI: Image is Everything, But Profit Power is in Numbers
In many independent businesses, advertising gets a bad rap. When times are tough, it’s the first to go. When times are tremendous, it’s the last priority. Any business expense without an immediate, noticeable return won’t make the top of a tire dealer’s to-do list, especially when that list is miles long, crammed with the hundreds
Reifen Tyre Show for China
(Staffordshire, U.K./Tyres & Accessories) Reifen Essen, arguably the world’s leading tyre industry fair, is heading for China.
Shanghai to Host Rubber & Tyre Expo
(Staffordshire, U.K./Tyres & Accessories) With the Chinese and Indian tyre industries proving to be the most rapidly transforming, the Asian region is one that has the attention of industry players and observers worldwide.
Process of Elimination: To Get the Most Out of Your Bays, Make Every Step Matter
Here’s some of the freshest thinking available about getting the most out of your service bays. Maybe you have a limited amount of space. Maybe you’re adding a couple of new bays. Either way, wasted steps are out, effective use of space is in. With each new generation of equipment and people who count every
SA Tyre Distribution Faces Its Biggest Challenge Yet
(Douglasdale, South Africa/S.A. Treads) When I first joined the tyre industry in the late 1980s, it was a booming trade.
Six Easy Ways to Increase Your Advertising ROI
Growing companies need toconcentrate on what they do best – which, often, isn’t marketing. Most companies want to know whattheir return on investment (ROI) was for an advertising campaign. If it wasn’tsuccessful, they will move on to another method, and it will fail until theytake a look at what the business is trying to achieve.
End Users Voice Servicing Concerns
(Douglasdale, South Africa/Southern Africa Treads) What do our customers think of us? More importantly, how do they rate our service levels?