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General Tire Adds Better Bite to All-Terrain Line with Grabber A/TX

For the tire dealers, Continental staff, media and special guests that trekked over the course’s rocks, mud, logs and stones, the Grabber A/TX didn’t fail to deliver in off-road performance

General Tire Grabber A/TX
2018 Goodyear Customer Conference: New Tech, Tires and a ‘Winning Together’ Mentality

Update from this year’s Goodyear Customer Conference at the sprawling Gaylord Opryland. “Winning Together” was the theme for the event that introduced new products, new marketing and new technology.

NASA Ready to Roll on Mars with New Superelastic Tires

NASA is preparing for the next wave of Mars ground vehicle with the innovative Superelastic Tire.

A/T Tires: The Balancing Act A Positive Future with the LT Consumer

A light truck owner can go by many names: the hobbyist, the off-road enthusiast, the commuter, the worker, the overlander, and we can’t forget about the Jeeper.

Mickey Thompson Rolls Out All-Terrain Tire

Mickey Thompson Tires & Wheels has added a new tire to its Deegan 38 product line—the Deegan 38 All-Terrain.

“The Boss” Behind New Tires, Sales Tools

With a renewed commitment to both its dealers and “The Boss” (i.e., the customer), Bridgestone Americas’ leadership rolled out new products and strategies at its recent dealer meeting. The three-day Bridgestone Consumer Tire Business Meeting in Los Angeles kicked off Nov. 9 with an opening night al fresco dinner and VIP tours of Paramount Studios.

Live at SEMA: Duraturn Rolls Out Light Truck Tires

Duraturn Tires added to its product lineup for the U.S. with the introduction of the Travia M/T and Travia A/T tires at this week’s SEMA Show (booth #40039). According to the company, the Duraturn Travia M/T delivers maximum off-road traction through large tread blocks and shoulder lugs. Other features include: cleaning bars between the tread

SEMA Pre-Show: Toyo Tires Goes Big at 2016 SEMA Show

Toyo Tire U.S.A. Corp. is continuing its big displays and big vehicle debuts at its various exhibits at this year’s SEMA Show. Toyo Tires Outdoor Display (Exhibit #62122) Toyo will have a Ken Block-themed display to greet show attendees at the entrance of South Hall. The display will feature Block’s famous “Hoonicorn” Ford Mustang and

Conti Unveils New Tires

Continental Tire the Americas unveiled its two newest tires during a ride and drive this week at Nemacolin Woodlands Resort in Farmington, Pa. Announced during the tiremaker’s last dealer meeting, the TerrianContact A/T is Conti’s first ever all-terrain tire and the Grabber X3 is the new mud-terrain addition to Conti’s General brand. The TerrainContact A/T will be available in

Michelin to Provide Custom Tires for Ford Performance Vehicles

As part of a new agreement, Michelin will provide tire fitments for the Ford Performance vehicle lineup, including Ford GT, Shelby GT350 and Shelby GT350R Mustang, Fiesta ST, Focus ST and RS, and F-150 Raptor. The customized tires created by both companies’ engineers will meet a wide range of performance targets, including lateral grip; noise,