Pirelli’s Intelligent Cyber Tire ‘Speaks to the Car’
As with all tiremakers, Pirelli’s R&D department in Milan, Italy, works to deliver increased active and passive safety to drivers. But one new tool in its arsenal is a computerized chip installed in the carcass of what has been dubbed “Cyber Tire.” Development of the Cyber Tire began several years ago. Unlike previous “tire chip”
Reassuring and Serving Customers Suffering From Sticker Shock
There was never a doubt in my mind that I would own a BMW one day. Call it fate, call it kismet, karma…whatever. I’ve had my eye on that propeller badge since infancy and nothing could stop me from buying that car. Well, almost nothing. I put off ownership of a small BMW for years
Tempting Incentives Give Customers a Reason to Return
Telling a tire dealer he or she needs great customer service to make their business thrive is simply stating the obvious. Successful dealers already have systems put in place to ensure their staff treats customers well, and that’s great for any business. But in the quest to keep customers coming back again and again, sometimes
Class Act Helps Lead Dealers to TPMS Success
ntributed to the trade organization’s information base. “They’ve been big supporters of ours,” he says. “In addition, all of the major TPMS tool manufacturers provide information to our organization about new product introductions, which keeps our training current.” He says that TIA’s ultimate goal is for tire technicians to know how to service all TPMS
A Look at the Latest Nitrogen Inflation Innovations
The company also offers a variety of point-of-purchase materials to help tire dealers maximize their nitrogen profits. Some popular items include a countertop tri-fold display that explains the benefits of nitrogen and custom cap kits to distinguish a particular shop’s nitrogen offering. NitroFillAlready with many nitrogen equipment options to choose from, NitroFill (nitrofillnow.com) recently introduced
Dealers Take Different Approaches When it Comes to Charity
“He who wishes to secure the good of others,” Confucius said, “has already secured his own.” Such ancient Chinese wisdom has its place in the business world, along with the wealth of wise words spoken throughout the ages and across cultures about charity. Yes, it begins at home, but it can grow at a tire
4 Things You Can Do To Make Your Business Inviting To Women
Women influence 85% of all consumer-purchasing decisions in the U.S. and 66% of the consumer-purchasing decisions in Canada. When thinking about the impact that this group has on commerce and on businesses in general, you are probably asking yourself this question: “Am I Getting More Than My Fair Share Of This Opportunity?” The next question
Cooper Launches Weather-Master WSC
Cooper Tire & Rubber Co.’s newest tire – the Weather-Master WSC – targets the growing CUV and SUV markets, providing superior winter performance and a premium design, according to the tiremaker. In February, Cooper introduced the new winter tire to a select group of dealers and media in Sault Ste. Marie, Mich. Participants tested the
ATD, Nitto Have ‘Strong Desire’ to Build Partnership
Nearly two years into their distribution arrangement, relations between American Tire Distributors and Nitto Tire USA Inc. remain quite warm. In fact, they could get even hotter in the coming years. That warmth was especially helpful in early February when ATD brand director Leon Sawyer and Tire Review were conducting a winter tire test in
New Products Set to Fuel Growth as Hankook Nears $1 Billion Mark
Expect the unexpected…Embrace new ideas…Keep forging ahead. Those were the key phrases used by Bill Bainbridge, director of brand communications, in his opening remarks at Hankook Tire America Corp.’s recent dealer meeting. Some 100 tire dealers from the U.S., Canada and Puerto Rico couldn’t have asked for a better location than the Ritz Carlton in
Yokohama’s King on Tire Labeling, New Tire and Modern Tire Buyers
Dan King, 47, has spent his entire life in the tire industry, first with his family’s Bymar Tire & Brake in Mission Viejo, Calif., where he started working at age 12, and today as vice president of sales and marketing for Yokohama Tire Corp. Like many children of tire dealers, King benefited with a good
The Right Tire Service Tools Save Time
Tire service tools used to consist of a basic tool kit, tire iron, lug wrench and some repair materials – anything else was considered a luxury. No more. Time is money, and having the right tools for the task can make tire service easier and more efficient for technicians – saving time and money. It