The Argument for the Winter Tire Sale
Selling winter tires offers the dealer an opportunity to make another sale to an existing customer, and since winter tires are specifically designed to run in cold weather and snow, that’s also good for consumers in cold-weather states.
Bridgestone Unveils Four New Products Including First All-Weather Touring Tire
Bridgestone Americas invited dealers and members of the media to the Texas Motor Speedway in mid-May to give participants a chance to test drive four new tires being released by the Bridgestone and Firestone brands this year to the U.S. and Canadian markets.
Bridgestone Introduces New Winter Passenger Tire
Building upon a strong legacy as a pioneer of the studless winter tire, Bridgestone has engineered a new addition to its Blizzak line of tires.
Selling the Right Tires to Amateur Racing Enthusiasts
Selling track-to-street tires allows tire dealers to get entrenched with their local racing community
Evolving Run-Flat Technology
Since the earliest days of the automotive industry, tire manufacturers have looked for ways to re-engineer the wheel to better meet the needs of the driving public. Run-flat technology was an early innovation, with the idea of a self-supporting run-flat tire making its first appearance in the mid-1930s. Driving habits, technology, regulations and demand have evolved dramatically since then, as has run-flat technology.
Bridgestone Rolls Out New Ecopia Tire
Bridgestone Americas has expanded its Ecopia tire line to include the Ecopia EP422 Plus tire. The Ecopia EP422 Plus is designed with a combination of light and strong material for greater fuel efficiency, helping consumers get an extra 20 miles per tank, according to Bridgestone. “Americans continue to look for ways to achieve better fuel
Bridgestone Releases UHP Potenza RE-71R
Bridgestone Americas said the newly launched Potenza RE-71R tire is its most extreme ultra high performance street tire to date. “The Potenza RE-71R tire is a unique street tire that stands up to the extreme conditions of the track and also delivers impressive everyday performance,” said Robert Saul, senior product manager. “This tire is designed
New Run-Flat Aimed at Driver’s Peace of Mind
Bridgestone Americas released its DriveGuard tire line to media and dealers at a ride and drive event in Austin, Texas, at the Circuit of the Americas in early April. The tiremaker introduced its first run-flat tire in the ear ly 1980s. The tires were never marketed as a safety feature; rather they were touted for
Bridgestone’s Run-Flat Gives Drivers Peace of Mind; Dealers A Fresh Product To Sell
Bridgestone introduced its first run-flat tire in the early 1980s. The tires were never marketed as a safety feature; rather they were ideal for vehicles where space is a premium because run-flats eliminate the need to store a fifth wheel. “Historically, run-flats made for a very firm ride,” noted Robert Saul, Bridgestone’s product planning manager.
Run-Flat Tires Offer Dealers Profits, Drivers Peace of Mind
Zero pressure, self supporting, run-on-flat…whatever the moniker each tire manufacturer gives to its run-flat tires, the general idea is the same: consumers can continue driving for 50 miles at up to 50 miles per hour on what would ordinarily be a flat tire. And while cost and ride comfort have long been seen as negative