Advertising Pitfalls
Advertising is an expensiveway to attract business. It is an investment of time, resources and money thatdemands a return. Most dealers cannot affordthe expert advice of an advertising agency, so they handle the creation andplacement of ads themselves. And, more often than not, they make many commonmistakes that prevent their advertising from working. A few
Cooper Sees Sales, Profit Improvements
Cooper Tire & Rubber Co. posted 2007 sales of $2.9 billion, up 13.9% vs. 2006, while net income reached $120 million, up from 2006’s loss of $78 million.
Allied Waste Picks BFNAT, Bandag
Allied Waste Industries Inc. tapped Bridgestone/Firestone North American Tire and Bridgestone Bandag as preferred suppliers of new and retreaded radial truck and OTR tires.
RMA Issues Video Warning of Improper Repairs
The RMA says that nearly 88% of tire repairs are performed improperly, and has issued a video news release to help consumers understand that improper repairs can pose a safety risk and impact tire warranties.
Ceat Plans Radial Tyre Facility
(Hindu Business Line) Ceat Ltd. has reportedly finalised plans to set up a 3.6 million unit radial tyre facility at an estimated cost of Rs 500 crore.
Bandvulc Invests In Shearography Machine
Bandvulc Tyres Ltd. recently took delivery of a new high speed shearography machine from Steinbichler in Germany.
Kumho Signs Civil Aviation Agreement with US
Kumho’s long awaited breakthrough in the area of civil aviation arrived on Feb. 19.
Moody’s Downgrades Conti’s Long-Term Rating
Moody’s Investors Service has downgraded the long-term rating of Continental AG and its units to ‘Baa2’ following the company’s marked increase in debt and leverage resulting from the 11.4 billion euro acquisition of the Siemens VDO unit.
Goodyear Settles Minority Shareholder Unease in Poland
A prolonged disagreement between Goodyear and the largest minority shareholder in its Polish TC Debica operation has been resolved.
Be Tire Smart Kit Available Online
Tire dealers and automotive service professionals who want to help educate motorists about proper tire care can download a free Be Tire Smart Resource Kit.