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Bright Future Ahead?

Bright Future Ahead? It’s easy to forget sometimes that private branders even exist. They are rarely involved in controversy, are often not thought of as being on the cutting edge, and, for the most part, seem to remain in the background of a very public industry. But nothing could be further from the truth. Some

Dealer Diary: Employees Benefit

Employees Benefit ‘The employees absolutely get along with each other. They’re friends.’This is the fifth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This year, our Dealer Diary series, written

Industry Report

Changing of the GuardDavid Poisson Resigns from TANA; Heads To Private Sector Job

Wet ‘N’ Wild

Wet ‘N’ Wild When it comes to wet weather tires, the story is simple. One tire manufacturer created what was termed as the first dedicated rain tire line, and other tire makers followed suit. But, the evolution of the rain tire hasn’t stopped there. The ability to evacuate water quickly has always been an expressed

Writer’s Block

Much like the current temperature here in northeast Ohio, my brain has gone into a freeze. I’ve become dysfunctional, struggling to come up with some thought provoking subject matter for my column this month.

Technology Sets Pace for Growing Segments

Technology Sets Pace for Growing Segments Light trucks and SUVs continue to set new sales records, and there’s no sign that the public’s love affair with them is going to cool anytime soon.Some even estimate that by 2004, North American production of light trucks and SUVs will be 40 percent greater than it is now!People

Is the Light Truck/SUV Market Too Specialized

Is the Light Truck/SUV Market Too Specialized The light truck and SUV category is many things to many different people. First and foremost, it’s a booming market. The popularity of the LT/SUV tires has been amazing, and shows no sign of letting up anytime soon. All over, dealers are capitalizing on the profitability of carrying

Make Opportunity Knock: Commercial Light Truck Fleets Full of Untapped Potential

Make Opportunity Knock Commercial Light Truck Fleets Full of Untapped Potential Tire dealers are constantly looking for ways to increase business – especially long-term loyal business. But one of the easiest sales and profit avenues is right under most dealers’ noses. And not getting noticed. "My estimate is 75 percent of all commercial light truck

The Big Blow: Is Using Nitrogen Really A Better Bet for Truck Tire Inflation?

The Big Blow Is Using Nitrogen Really A Better Bet for Truck Tire Inflation? Trucking fleets are always looking for any cost or operational advantage, especially in controllable costs, that results in higher profits.While it’s been more like a murmur than a scream, there has been some recent talk about the use of nitrogen to

The Consequences of Improper Nail Hole Repairing

The Consequences of Improper Nail Hole Repairing Tech InternationalThere are two common mistakes made in repairing nail hole injuries in commercial truck tires. The first mistake is only plugging the injury. The second is only applying a repair unit to the inside of the tire and not filling the injury.A proper nail hole repair is