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In The Green: Lawn/Garden Tires Offer Dealers an Easy, Low Cost Way to Profit

In The Green Lawn/Garden Tires Offer Dealers an Easy, Low Cost Way to Profit With the official start of Spring 2001 only days away – except for you lucky ones in Florida, Hawaii and Southern California who enjoy great weather all year – the time is right to look at opportunities in lawn and garden

Make the Right Call: Selecting the Right Valve Stem Not as Easy as It Seems

Make the Right Call Selecting the Right Valve Stem Not as Easy as It Seems When tubeless tires first entered the commercial tire market years ago, technicians assumed that if the tubeless valve stem fit the hole in the wheel it was the right valve stem. Today, that assumption could lead to severe problems. Over

Make the Right Turn: Don’t Underestimate the Impact of Proper Valve Stem Torque

Make the Right Turn Don’t Underestimate the Impact of Proper Valve Stem Torque When the ITRA’s Commercial Tire Service Program began in 1996, I thought I knew everything about truck tires and wheels. Years of experience on the road and in the shop made me an expert as far as I was concerned. I didn’t

Dealer Diary: Picking the Keepers

Picking the Keepers For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg,

When the Boom Economy Fades®€ƒ

What do you do? Advertise – of course!

Focus on the ‘Why,’ Not the ‘What’

"Changing the basic retail tire buying experience" is the hot topic right now. It’s been the underlying thread of every dealer meeting I’ve attended over the past year, and it will doubtlessly be the theme of many more in the near future. And it should. Between 1997 and 1999, tire retail customer satisfaction, measured by

Do We Really Need This Much Information?

Do we really need this much information? Cold winter nights offer the best opportunity for many of us to catch up on reading material. Whether it’s job-related trade journals, industry studies, or a good novel, there is much information and entertainment available in print.Chances are pretty good, however, that unless you’re an incurable insomniac, you

Customer Pays with Cheap Stems

The consumer media has given a great deal of ink and air-time recently to the issue of tire safety and the various factors that can cause a tire to fail. But one item most of these reports have not touched upon is the valve stem Think about it. The valve stem is what keeps the

Brains Match Muscle: The Intelligent Tire

Brains Match Muscleas Tire Chips Finally Hit the Market The Intelligent Tire. Many see it as a myth, an unworkable idea with no real world merit.  Others see it as the wave of the future, a screaming-to-be-born combination of technologies that will solve so many tire maintenance matters. It’s no secret that tire manufactures have

It Takes a Thief: One in Three Steal -Detecting and Preventing Employee Theft

It Takes a Thief One in Three Steal –Detecting and Preventing Employee Theft One of three workers steals from an employer and such sleight-of-hand costs businesses more than $50 billion a year, according to the U.S. Department of Commerce. Don’t think it’s a problem in the tire biz? Just last month an ex-store manager for