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Bridgestone Launches Annual Safety Scholars Video Contest

Bridgestone Americas launched its third annual Safety Scholars Video Contest at the Chicago Auto Show.

Fighting Back: Goodyear Shifts Strategy, Launches Tires to Battle Economy

Goodyear Shifts Strategy, Launches Tires to Battle Economy

Creating a Buzz: Shatter Expectations to Keep Customers Coming Back

Operating any business in today’s economic climate certainly brings with it many challenges. But tire dealers are met with a unique set of hurdles, not the least of which is consumers’ tightened budgets. You’ve probably been met with many customers who are trying to stretch their money – those driving on tires that are well

Forward Together: Toyo’s Yoshimoto and Takagi Discuss Bridgestone Partnership

At the 2008 SEMA Show, Tire Review had the opportunity to interview Masaharu Yoshimoto, then president and CEO of Toyo Tire USA Corp., and Yasushi Takagi, then executive vice president and COO of Toyo Tire USA Corp. Shortly after the show, Yoshimoto was promoted to president and CEO of Toyo Tire Holdings of Americas Inc.,

Downward Turn: Small OTR Market Sees Sales Slump, Overcapacity

Not that many months ago, the OTR market – small and giant tires – was flying high, burdened with lengthy backorders that kept prices up and production humming. Tires were hard to come by, a happy problem the industry enjoyed for half a decade. The global financial crash and burn – complete with sharp downturns

Our Better Angels: In These Tough Days, Dealer Greatness Needed More Than Ever

It’s not hard, as one watches the warm ocean wash over a white beach (in the middle of February), to come to the conclusion that one has a pretty good job. A great one, I guess. And I do have the opportunity, now and again, to enjoy a few days of fresh, warm beach air

Where is the Bottom?: Tire, Service Sales Keep Falling, Hit New Lows

Preliminary January sales numbers from our nationwide panel of retail tire dealers indicate a continued drop in tire and service sales, a trend that surfaced in April 2008. Both tire unit sales and service sales in dollars declined heavily vs. January 2008. Clearly, consumers continue to postpone purchases. February 2009 Charts Tire Review’s exclusive dealer

The Changing Landscape

Under normal circumstances, it’s challenging enough to market your business to customers and keep profits moving in the right direction. But add to that the current recession economy, and today’s tire dealers are facing a whole new set of challenges. Even though they may feel attacked from all sides – by faltering profits, the credit

Still Adapting: Familiarity Doesn’t Make TPMS Service Flawless

As the global economy continues to affect businesses and industries, the tire industry continues to have its issues – albeit fewer of them – with tire pressure monitoring systems, especially in the service bay area. Mandated by the National Highway Traffic Safety Administration, TPMS on OE passenger cars are now into their second model year

Where to Next?: Part II: Wheel Trends and Forecasts

Last month, we started a three-part series on the future of the tire and wheel industry. Tire manufacturers told us UHP demand is still rising and will continue to outpace other segments for the foreseeable future. The quest is now for the ultimate tire that can “do it all,” according to one tire manufacturer. Sounds