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When in Rome

Anyone in this industry will tell you, when Pirelli does something, they do it big. Pirelli Tire North America’s (PTNA) recent rollout of four new tires was a two-week worldwide event, with dozens of enthusiast, tire and financial journalists and well over 100 North American dealers in attendance.

Balancing for Bucks

Balancing For Bucks So what if a line haul driver can’t feel the vibration? Taking a pass on balancing truck tires is a big mistake for fleets, for drivers and, ultimately, for dealers. Following the flow of technology is going to help your fleet customers. That’s the trend. If you save them money, they love

UTQG: Is it the Beginning of the End for the Regs No One Wanted?

Is it the Beginning of the End for the Regs No One Wanted? Uniform Tire Quality Grading’s 35th birthday passed without fanfare last September. Given its twisted history and questionable pedigree, it’s not surprising that there were no parties. From the outset, UTQG was literally and figuratively a bastard law. Born out of misunderstood language

From the Track to the Rack

From the Track to the Rack Racing tires, like passenger car tires, are specialized for different applications and purposes. Every form of racing has its own speed, traction and handling needs that require specially designed tires. A Formula 1 car obviously needs a different type of tire than a NASCAR racer or a NHRA Top

Industry Report

TIRES UNDER FIRE – AGAINContis, Generals, Dunlops and Firestones Eyed

Industry Report

NHTSA Delays Standards, Faces Suit

Would You Sell Used Tires?: Dealers Can Reap Plenty of Profits But They Face Legal, Ethical Questions

Would You Sell Used Tires? Dealers Can Reap Plenty of Profits But They Face Legal, Ethical Questions No one flinches about buying a “previously owned” car. Millions trek to garage sales every weekend looking for bargains. Dedicated stores sell used books, records, CDs and videos. Experienced bats and gloves take to the field again via

Genders and Generations: Figuring Out What Really Makes Your Customers Tick

Figuring Out What Really Makes Your Customers Tick Tire dealers see a variety of customers stream through their doors everyday. Quiet ones, loud ones, demanding ones, meek ones, young ones, old ones. And no matter who comes in, the dealer has to be ready. If he isn’t, business will be lost. Handling customers is always

Good Idea and the Law

As much as I dislike Bill Gates, I will give him credit: He sure knows how to get products registered. Microsoft wants its products on record to prevent piracy and build databases, not for any altruistic safety reason. Afterall, the worst thing a little software separation can cause is computer lock-up. Never heard of a

Industry Report

Tire Kingdom Expands Reach With Mueller Buy