Make the Right Turn: Don’t Underestimate the Impact of Proper Valve Stem Torque
Make the Right Turn Don’t Underestimate the Impact of Proper Valve Stem Torque When the ITRA’s Commercial Tire Service Program began in 1996, I thought I knew everything about truck tires and wheels. Years of experience on the road and in the shop made me an expert as far as I was concerned. I didn’t
Dealer Diary: Selling Yourself
Selling Yourself By Craig Gifford For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus, through both a retail store
Industry Report
Another Recall, Chairman Quits and Lawsuits Stack UpNew problems and some unexpected after-effects of the Bridgestone/Firestone (BFS) recall continue to plague the Nashville-based firm:
B2B Sales: Discussing Price
Some sales people get nervous about having to ask for money from the customer. As a result, they blurt out the price right at the start of the talk, rather than first demonstrating how their products/services will satisfy the customer’s needs. When sales talk involves products or services that save the customer money, direct the
Financial: Insurance Checkup
Financial Insurance Checkup Business insurance is one large fixed cost for any dealer. But periodic reviews of your insurance needs and status can help reign in some of those costs. Insurance is designed to protect you and your business from unexpected disaster, but careful consideration of real costs vs. anticipated costs can help you save
Profitability: 5 + 5 = 50
Don’t think that 5% you just gave away to the customer makes a difference? Think again. If your dealership works on a narrow profit margin, raising prices just 5% will have a tremendous impact on your bottom line. Say your annual gross revenues are $1 million. With a 15% margin, profits are $150,000. Not bad.
Dealer Diary: User-Friendly
User-Friendly For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg, owner of
New Year, New Rules: Disputed OSHA Ergonomic Regs in Effect – For Now
Disputed OSHA Ergonomic Regs in Effect – For Now
Off and Running:Marangoni Unleashing New Tire Line on North American Market
Marangoni Unleashing New Tire Line on North American Market
BFS Strike Threatened: Negotiations Go to the Wire; Nine Plants at Stake
Negotiations Go to the Wire; Nine Plants at Stake