Bang The Drum Loudly: To Stay in the OTR Tire Game, Dealers Need to Sell Themselves
Bang The Drum – Loudly To Stay in the OTR Tire Game, Dealers Need to Sell Themselves A few years ago, a construction fleet manager told a group of Bridgestone/Firestone Off Road Tire Co. (BFOR) dealers that he didn’t feel dealers added any value to his operation. The manager, speaking at BFOR’s dealer meeting at
Industry Report
Continued Poor Results Cause Goodyear to Change Management
The Survey Says: Inaugural OTR Tire Dealer Study Results Are In
erground mining tire sales, and 23.8% of grader tire sales.Some of them reported 100% of sales in a certain category were of a single construction – bias. All scraper tires sold were bias for 19% of respondents, all loader tires were bias for 22%, all underground tires were of this construction for 54% of dealers
Headbanging Over the Internet
I don’t particularly care for Metallica. But I’ve always been impressed with the band’s co-founder and drummer Lars Ulrich. It’s hard to picture a devout headbanger as being bright, but Lars has proven himself as one of the most intelligent and erudite people in music today. Metallica has been a loud opponent of Napster, a
The Gripping Tale of Winter Tires
It’s not a big segment of the U.S. market – only about 4% – but winter tires are a significant sales opportunity for tire dealers who live in traditionally snowy parts of the country. Depending on the prevailing weather conditions, heavy and consistent snowfalls can hit most of the continental U.S. – from Nevada north
Getting a Jump: Dealers Say Preparation the Key to Winter Tire Sales Success
Getting a Jump Dealers Say Preparation the Key to Winter Tire Sales Success It’s triple-digit hot outside with no relief in sight. All of your bays are full, and everyone’s patience is wearing thin. The absolute last thing on your mind at this point is winter tire sales.Well, they shouldn’t be, because an effective seasonal
Programs Offer Options
Profit Handbook Programs Offer Options There’s a quiet confidence about Dave Crawford. He can get animated, mind you, especially when it comes to discussing "the program." When you ask him why a tire dealer wouldn’t want to join American Car Care Centers (ACCC), the group’s marketing director answers bluntly, "I don’t think they understand the
Industry Report
Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers
Taking the Long View: Today’s Dealers See the Long Term Benefits of Private Brands
nal exposure that would make them more well-known among consumers. And today, they enjoy much the same level of technology as the majors, but dealers often face an uphill battle convincing consumers of their quality and performance. Most importantly for dealers, however, is that unlike the major brands, private brand lines deliver the territory exclusivity
Selling in the Private Market
Selling in the Private Market “We’ve been in business 21 years and never carried name brand tires.” This is the eighth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This