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Brains Match Muscle: The Intelligent Tire

Brains Match Muscleas Tire Chips Finally Hit the Market The Intelligent Tire. Many see it as a myth, an unworkable idea with no real world merit.  Others see it as the wave of the future, a screaming-to-be-born combination of technologies that will solve so many tire maintenance matters. It’s no secret that tire manufactures have

Is Wider Better?: Michelin Leads Super Wide Charge in North America

Is Wider Better? Michelin Leads Super Wide Charge in North America With the introduction of a new breed of radial truck tires in North America, dual fitments on line haul fleets may become a thing of the past.Best described as “super wide” tires – not to be confused with bulky conventional-sized wide base tires commonly

OTR Tire Dealers Speak: Study Shows Dealers Crave Training; Look to Add Staff

OTR Tire Dealers Speak Study Shows Dealers Crave Training; Look to Add Staff For the second consecutive year, Tire Review and the Tire Association of North America (TANA) teamed up to conduct a comprehensive study of OTR tire dealers and the prevailing OTR tire market. The extensive study was a continuation of the highly successful

Hot & Cold: Ambient Air Temps Have Great Impact on ‘Correct’ Tire Pressure

cause any flexing object will generate heat, proper inflation pressure also enables the tire to reach an equilibrium temperature where the amount of heat created is equal to the amount of heat dissipated through the sidewalls, shoulder and tread area.Even though the tire industry has long reminded fleets and tire dealers about the importance of

Not Satisfied: MAST Sees Growth PotentialDespite Predicted Tight Market

MAST Sees Growth PotentialDespite Predicted Tight Market

Profits 101: A Little Education Can Increase Your Bottom Line

Profits 101 A little education can increase your bottom line. Attention, class. It’s a phrase that many throughout the tire industry have heard numerous times. It’s a phrase that many more still need to hear. Finding properly trained help is something everyone in the industry wants. Poor performers are financial drains on any business. But

Industry Report

Cooper Cutting 1,100 Jobs, Moving Oliver, and Recalling Tires

Trailers Should Sometimes Come First

Trailers Should Sometimes Come First If the headline above caught your attention and conjured up visions of big rigs heading down the highway backward, we accomplished half of our mission. Make no mistake, we’re not advocating changing the direction of traffic flow, but we do want to underscore and explore the importance of devoting some

Before the Snow Flies: Now Is the Best Time to Get Your Fleet Customers Ready for Winter

Before the Snow Flies Now Is the Best Time to Get Your Fleet Customers Ready for Winter Your trucking fleet customers may work at a constant pace 24/7/365, but Mother Nature doesn’t. Spring and fall serve as pleasant breaks between the two toughest seasons on commercial trucks and truck tires – summer and winter. Now

The Truck Tire/Brake Relationship

The Truck Tire/Brake Relationship Modern trucks have evolved significantly in recent years. Depending on the vantage point of the assessor, today’s over-the-road rigs have been described as innovative, streamlined, incredibly reliable, or as merely highly evolved, electronically assisted versions of some aging basic designs. Most, however, would agree that today’s trucks move more of our