New Falken Gets ‘Rugged’
Falken Tire Corp. has introduced a new, rugged line of all-terrain tires – the High Country A/T.
Going Solo: Kenda Sees Marketshare, Brand Image Growth Opportunities
Just over four years after it began, the sales and marketing relationship between American Kenda Rubber Industrial and Cooper Tire & Rubber Co. came to a quiet end. As of May 1, Kenda will reassume control of the sales and marketing of its passenger and light truck/SUV lines, a parting that both parties call a
Where to Next?: Part III: Performance Trends at the Dealer Level
The last two months have provided much insight into the UHP tires being produced and the subtle swing toward lightweight forged wheels at the OE level. Now, at the conclusion of our three-part series on the future of the UHP tire and custom wheel industry, it’s time to hear from the people on the front
Goodyear Answers Economy With New Products
In an unprecedented strategy to fight the faltering economy, Goodyear is giving its dealers a strong weapon – 12 new products, the most ever introduced in a single year, the tiremaker said.
BFG Names Quinn Lakes as Outstanding Trail
More than 50 off-road enthusiasts and members of the Ottawa Valley Offroaders club gathered last Saturday to celebrate as BFGoodrich Tires named the Quinn Lakes Trail as one of its 2008 Outstanding Trails and awarded the club a grant.
Toyo Launches Second Major Ad Campaign in 2007
(Akron/Tire Review) Following their successful second quarter ad campaign to coincide with the launch of the company’s new Versado LX luxury passenger car tire; Toyo Tire (U.S.A.) Corporation has launched a second major ad campaign in the fourth quarter of 2007 to promote their Open Country line of light truck and SUV tires.
No Compromises: BFGoodrich to Expand Enthusiast Image – Off the Road and on the Asphalt
BFGoodrich to Expand Enthusiast Image – Off the Road and on the Asphalt
Drivetrain Headaches: Do 2WD, 4WD and AWD Vehicles Need Different Tire Solutions?
Do 2WD, 4WD and AWD Vehicles Need Different Tire Solutions? Ilive in the snow belt, so I am well used to those days when a simple 45-minute drive to, say, take the kids to the circus can become a frightening eight-hour return trip. Around here, two hours of clowns and elephants is long enough for
SEMA Show 2006: BFGoodrich Has Heady Plans For the Show
(Las Vegas/Tire Review) Michelin North America’s BFGoodrich tire group will be extra busy at this year’s SEMA Show, offering everything from celebrities and show cars to a TV show appearance at the Overhaulin’ display.
American Racing, JR Motorsports to Offer Dale Earnhardt Jr. Wheels
(Akron/Tire Review) American Racing Equipment Inc. has partnered with JR Motorsports to introduce a line of Dale Earnhardt Jr. aftermarket performance wheels.