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It Takes a Thief: One in Three Steal -Detecting and Preventing Employee Theft

It Takes a Thief One in Three Steal –Detecting and Preventing Employee Theft One of three workers steals from an employer and such sleight-of-hand costs businesses more than $50 billion a year, according to the U.S. Department of Commerce. Don’t think it’s a problem in the tire biz? Just last month an ex-store manager for

OTR Tire Dealers Speak: Study Shows Dealers Crave Training; Look to Add Staff

OTR Tire Dealers Speak Study Shows Dealers Crave Training; Look to Add Staff For the second consecutive year, Tire Review and the Tire Association of North America (TANA) teamed up to conduct a comprehensive study of OTR tire dealers and the prevailing OTR tire market. The extensive study was a continuation of the highly successful

Industry Report

Another Recall, Chairman Quits and Lawsuits Stack UpNew problems and some unexpected after-effects of the Bridgestone/Firestone (BFS) recall continue to plague the Nashville-based firm:

Retail Marketing: Treat Them Smartly

Barnum may have said “There’s a sucker born every minute,” but even he discovered that it doesn’t pay to underestimate the intelligence and buying savvy of the American public. Successful businesses don’t underestimate the American consumer, especially when it comes to high-ticket items. Most retail salespeople agree that their best customers are adept at seeing

Management: This Space for Rent

There is an age-old question for tire dealers to consider: Do I buy or lease? That question extends down from the building itself to the equipment inside. But it’s the building itself that costs the most all around. Tire dealers need room. But should they buy or lease a structure? Sometimes a situation dictates what

Profitability: 5 + 5 = 50

Don’t think that 5% you just gave away to the customer makes a difference? Think again. If your dealership works on a narrow profit margin, raising prices just 5% will have a tremendous impact on your bottom line. Say your annual gross revenues are $1 million. With a 15% margin, profits are $150,000. Not bad.

Penny Wise but Not Dollar Foolish

All too often we look for BIG IDEA marketing and promotion answers to assist in generating increased revenue.

BFS Strike Threatened: Negotiations Go to the Wire; Nine Plants at Stake

Negotiations Go to the Wire; Nine Plants at Stake

Capital Idea: Pieces of Equipment are a Big Piece of the Puzzle

Capital Idea Pieces of Equipment are a Big Piece of the Puzzle To the layman, the only two things needed to open a tire dealership are tires and customers. Too bad that’s not even the majority of the equation. A lot more goes into being successful. Things like quality service, quality technicians, advertising. And let’s

OTR Tire Market: Fewer Customers, Bigger Trucks Challenge Even the Best Dealers

OTR Tire Market Fewer Customers, Bigger Trucks Challenge Even the Best Dealers It is by far the most volatile and unpredictable tire segment, operating at a rhythm and pace often well removed from prevailing general economic conditions. With the wide variety of applications and monstrously large equipment getting even bigger, the OTR equipment tire segment