Do You Know Us?: If You Don’t, You May be Alienating Your Most Profitable Customers Forever
If you’re like most tire dealers, you’re probably turning your back on the most profitable customers you’ll ever see. Not intentionally, perhaps, but this unique group of customers – tuners, enthusiasts, restylers, whatever you want to call them – is often left frustrated trying to deal with dealers. So, they leave and find another option.
Advergaming: The Future of High Performance Advertising?
High performance tire and wheel companies certainly know a thing or two about how to reach consumers. Specialty enthusiast magazines are stuffed with ads from these companies, and most have highly interactive Web sites – all designed to reach that red-hot 18-25-year-old market. But a new and highly popular form of brand and product promotion
Fast Track to Profits DOT Racing Tires
DOT racing tires, also known as R-compound tires, are hot on the track and off. They boast decent margins, and they practically sell themselves: Customers are educated, experienced and already know what they want. But that doesn’t mean it’s easy to be in the DOT race tire business. More than with any other tire product,
13 Hidden Sales Boosters: Sales Sagging? Pick Them Up With These Not-So-Secret Opportunities
“Dang it! This is the fourth month we haven’t made our sales target. What’s going on? I’ll bet it was that last price increase. Those tire companies just keep hitting us for more and more, and we can barely get any tires! And, betcha that new discounter in the next town is getting all my
Biz Smarts Have No Gender
Women the weaker sex? Bite your tongue. Whether you’re male or female, to be successful in the retail or wholesale tire industry, you need business smarts, the ability to overcome challenges, and, above all, brass knuckles. An interesting combination of softness, intelligence and fiery spunk, women tire dealers are roaring. Once an oddity in a
Industry Report
Conti to Add "Low Cost" Production for N.A.Continental AG announced plans to spend upwards of $306.9 million to boost tire capacity in low-cost countries, primarily to benefit its struggling North American operations. In addition, Continental officials said the company is still seeking a partner in China.
The Signs are There
At the end of 2003, some experts were saying that commercial truck equipment demand could create "the mother of all buying cycles" over the next two to three years. Looking at the numbers, the cycle appears poised to bust loose.
Entrepreneur: Do You Have What it Takes?
Webster: Entrepreneur – one who organizes, manages, assumes risks of a business or enterprise Confucius: Only man with happy face should open shop. Want a job evaluation of you as an entrepreneur? You are your most important employee, after all, but chances are you’ve never done a self-analysis – at least as thorough as what
Industry Report
Working its way out from under a $728,000 deficit, the Tire Industry Association (TIA) is closing its Louisville, Ky., offices and training center and consolidating all of its operations at the association’s headquarters in Bowie, Md. The move was announced Jan. 12 and is effective as of Feb. 1.
Industry Report
Despite posting third quarter losses of $105.9 million, with the anticipation of further negatives in the fourth quarter, Goodyear Tire & Rubber Co. officials insist that its cost-cutting moves are on track to help turn around the financially struggling tire giant.