“The traffic this year was exciting,” says Giovanni Arrigone, COO of Zafco International. “With the current market situation and raging price wars, our brands, which are manufactured primarily in Indonesia, continue to provide an attractive alternative to the drivers looking for superior quality at value-driven prices. That’s what Zafco does best.”
Under Zafco’s Zeetex brand, the company launched the all-season Zeetex ZT3000. The tire is an eco-friendly alternative passenger tire that offers wet grip and balanced driving behavior, the tiremaker said.
The company also debuted a racing tire under Zafco’s Accelera brand. The Accelera Delta Sport is the brand’s first racing tire engineered with the “R-Compound.”
The Zafco booth also featured Café Zee, a concept from Zeetex that invited attendees to talk about tires over a cup of coffee.
Zafco currently distributes four tire brands: Zeetex, Accelera, Forceum, and Armstrong.