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Yokohama Wins Advertising Award

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Yokohama Tire Corp. has been recognized by the American Advertising Federation of Orange County with a bronze, local-level ADDY Award for its “I Am Yokohama” campaign.

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The “I Am Yokohama” was designed by YTC’s digital ad agency INK. The ad features two television commercials, a micro-site, as well as print, online and social media creative.

The local ADDY Awards are the first of a three-tiered national competition conducted annually by the American Advertising Federation. Winners are selected based on creativity and messaging.

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