Yokohama is Again Title Sponsor of NORRA Mexican 1000

Yokohama is Again Title Sponsor of NORRA Mexican 1000

The Yokohama NORRA Mexican 1000 is a five-day, 1,300-mile blast through Mexico’s Baja peninsula.

Yokohama Tire is returning as the title sponsor of the Yokohama NORRA Mexican 1000 for the fifth consecutive year.

The Yokohama NORRA Mexican 1000 is a five-day, 1,300-mile blast through Mexico’s Baja peninsula. The tiremaker is bringing along elite drivers such as Justin Lofton and new Team Yokohama member Tanner Foust for the 54th running of the iconic rally, which takes place on the famed Baja peninsula April 25-29.

Foust, a multi-champion driver in Rallycross and Formula Drift, will take on NORRA for the first time. He will be driving the all-new 2021 Volkswagen ID.4, an electric SUV fitted with Yokohama’s Geolandar A/T G015 tires, in the Evolution Electric Vehicles class.

Lofton, a top-ranked Trick Truck driver and three-time Mint 400 winner, will be competing in the Evolution Unlimited Truck class. His truck will have a retro throwback body and livery, and is fitted with purpose-built Geolandar M/T-Spec R race tires.

Joining Foust and Lofton are fellow Team Yokohama members Boyd Jaynes and Brian Godfrey, who race as Caballo Del Diablo. They won the 2019 NORRA championship in the Pioneer 4×4 class, and will be once again running their famous 1968 Ford Bronco fitted with Geolandar M/T G003 tires.

You May Also Like

Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report

Nokian Tyres recently published its Sustainability Report 2023. According to the report, Nokian Tyres achieved several external sustainability ratings, such as inclusion in the Dow Jones Sustainability Europe Index, platinum medal from EcoVadis, an AAA rating from MSCI and a leadership-level score of A- on the CDP Climate report.

Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Giti-STEAM-Winners
Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres
WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall
K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center

Other Posts

Continental Tire introduces six new/refreshed tire products during 2024 GOLD dealer meeting

Company leadership also detailed updates to marketing/incentive programs.

Conti-welcome-logo-outside-1400
Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105
OTAA to host free training for members in Akron, OH

The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.

Stock-technician-training-1400