Yokohama Tire’s ultra-high performance (UHP) tire, the Advan Apex, as well as the Advan Apex V601 has earned a 2020 iF Design award.
The Apex, which won in iF Design’s product category, was developed for the North American market, the company says. The Y-rated Apex is available in 44 sizes, ranging from 17- to 20-inch fitments. The Apex, which also won a 2020 SEMA Best New Tire runner-up award, includes a 25,000-mile limited tread warranty (12,500-mile on staggered fitments).
The company says the Apex offers enhanced wet and dry performance and is appropriate for a wide range of sports cars, high-end performance vehicles and American muscle cars.
The Advan Apex V601 combines high-performance tire technology with an asymmetrical tread pattern reminiscent of the tread pattern used in the Yokohama A008 to achieve superior wet performance and handling while delivering a most comfortable and quiet ride, the company says. In addition, a high-grade micro silica tread compound delivers excellent cornering performance, Yokohama adds.
The iF Design award is given to organizations that demonstrate a commitment to design and outstanding service. Yokohama earned its award for criteria that included:
- Degree of innovation and elaboration
- Functionality, value and usability
- Aesthetic and emotional appeal
- Social responsibility and production efficiency
- Positioning in terms of brand fit and target fit group