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Yokohama Tire’s Advan Apex & Apex V601 Win Design Award

Yokohama Tire’s ultra-high performance (UHP) tire, the Advan Apex, as well as the Advan Apex V601 has earned a 2020 iF Design award.

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Yokohama’s Advan Apex.

The Apex, which won in iF Design’s product category, was developed for the North American market, the company says. The Y-rated Apex is available in 44 sizes, ranging from 17- to 20-inch fitments. The Apex, which also won a 2020 SEMA Best New Tire runner-up award, includes a 25,000-mile limited tread warranty (12,500-mile on staggered fitments).

The company says the Apex offers enhanced wet and dry performance and is appropriate for a wide range of sports cars, high-end performance vehicles and American muscle cars.

The Advan Apex V601 combines high-performance tire technology with an asymmetrical tread pattern reminiscent of the tread pattern used in the Yokohama A008 to achieve superior wet performance and handling while delivering a most comfortable and quiet ride, the company says. In addition, a high-grade micro silica tread compound delivers excellent cornering performance, Yokohama adds.

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The iF Design award is given to organizations that demonstrate a commitment to design and outstanding service. Yokohama earned its award for criteria that included:

  • Degree of innovation and elaboration
  • Functionality, value and usability
  • Aesthetic and emotional appeal
  • Social responsibility and production efficiency
  • Positioning in terms of brand fit and target fit group

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