Yokohama to Celebrate Advan Tire at Pikes Peak 100th Anniversary

Yokohama to Celebrate Advan Tire at Pikes Peak 100th Anniversary

Yokohama Tire has announced plans to celebrate the 100th running of the Broadmoor Pikes Peak International Hill Climb, including sponsoring and securing a position as the exclusive tire supplier of The Porsche Pikes Peak Trophy by Yokohama for the fifth straight year. All the Porsche Cayman GT4 Clubsport vehicles will be competing on Advan A052 tires, the company says.

Yokohama says it will field 20 drivers in multiple classes during the 12.42.-mile iconic “Race to the Clouds,” which is set for June 26 in Colorado Springs, Colorado. Yokohama will also unveil and race a new, environmentally sustainable derivative of the A052 tire. 

Yokohama says they will also have a presence at Fan Fest on Friday, June 24, in downtown Colorado Springs, where 40,000-plus fans are expected to attend. At the Yokohama display, limited edition 100th anniversary Pikes Peak posters will be given away, there will be a meet-and-greet with drivers, cars on display, hourly giveaways and more, the company says. 

Along with the Porsche Pikes Peak Trophy by Yokohama, Yokohama’s list of 2022 North American-based motorsports activities – both on- and off-road – includes the Porsche Sprint Challenge North America by Yokohama, Yokohama Drivers Cup USA, Global Time Attack and Super Lap Battle USA, Nitro Rallycross, SCORE, Crandon International Raceway sponsorship, 24 Hours of Lemons, Subaru Motorsports USA partnership, Yokohama NORRA Mexican 1000, Yokohama Tire Jeepspeed Race Series, TrophyLite Series, Championship Off-Road Series Partnership and Yokohama Sonora Rally, the company says. 

You May Also Like

Tire Discounters Acquires The Tire Barn

Tire Discounters said it has acquired several businesses throughout Georgia over the last two years.


Tire Discounters has expanded its Georgia footprint metro with a new location in Gainesville following the acquisition of The Tire Barn. This new store will increase the overall presence in Georgia to 22 locations.

“The Atlanta metro area is important for us as we continue to grow our business, in part to the growing number of vehicles on the road each year,” said Jamie Ward, president and CEO of Tire Discounters. “The Tire Barn and the Roper family are a staple of the Gainesville community and we will continue their focus on earning the community’s business and trust.”

Myers Tire Supply Introduces MTS Xpress

Myers Tire Supply says it launched MTS Xpress to streamline inventory management for customers.

Wix Filters Announces National FFA Scholarship Winners

Wix awarded $8,000 to six FFA scholarship winners nationwide.

The Sterling Group Introduces New Tire and Service Platform

The Sterling Group says it launched Premier Tire & Service for “one-stop tire and auto service solutions.”

GRI Appoints New Regional Directors in Europe, South America

GRI welcomes Giorgio Gramegna and Simon Michael as regional directors for Europe, MEA and South America.


Other Posts

Monro Reports Q4 Sales Dip, but Says Margins are Strong

Monro’s fiscal year 2023 net income decreased compared to the prior year.

financial results
Michelin Announces $100M Investment in Kansas Ag Tire Plant

Michelin says its multi-million dollar investment will increase the output of Camso agricultural rubber tracks to respond to “market evolution.”

Flynn’s Tire & Auto Service Opens New Akron Location

The Montrose location marks the Flynn Tire Group’s 27th retail location.

Flynns Tire Montrose
TBC to Divest Tire Kingdom and NTB Locations to Mavis

The 595 NTB and Tire Kingdom stores Mavis is acquiring are in Florida and Texas, as well as other states in the mid-Atlantic, Midwest and South.