Takayuki Hamaya has been promoted to COO of Yokohama Tire Corp., effective Nov. 19.
Hamaya also will retain his position as company executive vice president and CFO.
In his additional role, Hamaya will be responsible for tire sales in all segments, accounting and finance, corporate planning, supply chain and operations, and internal audit.
Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.
Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, introduced a phased roll-out of new logos and refreshed brand campaigns for the Tires Plus and Hibdon Tires Plus brands. This is the first brand refresh since Bridgestone acquired the two companies in 2006.
According to Bridgestone, updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces of both the Tires Plus name and Total Car Care subhead.
Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.
The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.
Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.
Minowa, who will be the newest and youngest driver in the Formula Drift 2024 pro season, will be debuting with Team Jerry Yang Racing.
The newly-elected board members will serve three-year terms with the potential for re-election to two additional terms.
Tom O’Gorman will compete on Bridgestone Potenza RE-71RS tires in the World Racing League Grand Touring Over class during the 2024 season.
As part of the sponsorship, Kumho Tire will receive a significant footprint at each of the eight Formula DRIFT events in the 2024 series, including track signage and activation during race weekends.
The six locations in the Chicago area will continue to operate under the Suburban Tire Auto Repair Centers brand name.
