Connect with us
Yokohama-Chelsea-FC-Slider

Featured

Yokohama Becomes Official Shirt Partner of Chelsea FC

Advertisement

Yokohama-Chelsea-FC-ShirtYokohama Rubber Co. Ltd. signed a £40 million sponsorship agreement, which will include Yokohama branding on the club’s shirts, with one of the 20 clubs in the English Premier League.

Advertisement
Click Here to Read More
Advertisement

The tiremaker signed the five-year agreement with Chelsea Football Club, starting in July 2015. The agreement is the second-largest shirt sponsorship deal in English soccer history, according to The Daily Telegraph.

The sponsorship includes placement of the Yokohama logo on the club’s shirts, Yokohama branding at the stadium, and the use of Chelsea FC’s logo, players and coach for tire-related advertising and promotional materials.

With this agreement, Yokohama stated that it aims to “improve its brand awareness” and “reach out to society as it continues its expansion on a global scale.”

Chelsea FC plays at Stamford Bridge stadium in Fulham, London. The club has had many successes throughout its 110-year history, including being crowned Champions of England four times, as well as being the winner of seven FA Cups.

Yokohama’s deal removes Samsung’s branding from Chelsea FC’s jerseys, an agreement that has lasted since 2005.

Advertisement
Click to comment

2019 Newsmakers: BKT USA

2019 Newsmakers: Giti Tire USA

2019 Newsmakers: Monro Inc.

2019 Newsmakers: Hankook Tire America

Advertisement

POPULAR POSTS

TPMS-Dash-Slider TPMS-Dash-Slider

Featured

Indirect Tire Pressure Monitoring Systems Making A Comeback On Some Imports

Featured

Toyo’s Celsius Plans to One-up All-Season Tires

Featured

#SEMA/GTE: Hankook Launches All-New Tire Brand Laufenn

Featured

#SEMA/GTE: Hercules Launches Ironman All Country M/T

Connect