Yokohama Releases Latest Advan Product - Tire Review Magazine

Yokohama Releases Latest Advan Product

Yokohama is adding a new tyre to its global flagship Advan range.

Known as theAdvan Neova AD08, the new sports product made its first public appearance atthe November SEMA show in the U.S. and will go on sale in the second quarter of2009. Release of the new tyre around the world will occur gradually, andalthough the Advan Neova AD08 will be produced in a total of 39 sizes from 15-to 19-inches, Yokohama reports that not every size will be available in everymarket.

The new additionto the Advan range represents a model change from the Advan Neova AD07 aftersix years. The manufacturer reports the new tyre has been developed to “be thestrongest Advan street tyre,” as close as possible to tyres seen on the track.Accordingly, continues Yokohama, the company’s experience as World Touring CarChampionship tyre supplier was drawn upon in creating the compound, treadpattern and all aspects of construction. All this makes, the company says, atyre with an impressive ability to hold the target line through sustainedhigh-speed cornering on dry surfaces plus a high degree of balance in all theexpected performance criteria – control and stability, grip on wet surfaces,wear and uneven-wear resistance. (Tyres & Accessories/Staffordshire, U.K.)

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