Yokohama Tire Corporation has promoted Andrew Briggs to the newly created position of vice president of marketing & product management. Briggs’s new position will replace Fred Koplin, senior director of marketing and motorsports, who has retired.

“As senior director of tire business and product planning, Andrew was instrumental in successfully introducing several new products to the market, while also reinforcing the value created by our analytics and customer service teams,” said Jeff Barna, Yokohama’s COO. “In his expanded role, Andrew will be responsible for leveraging the company’s product plan into a cohesive marketing and motorsports strategy for North America, while continuing to provide direct supervision to customer service and tire business planning.”

Briggs has been with Yokohama for 14 years. He joined YTC in 2003 and has held several positions including account manager, senior manager of motorsports, and senior director of marketing, product planning and motorsports.