During the 50th anniversary of Easter Jeep Safari Week in Moab, Utah, Yokohama Tire Corp. is sponsoring a day at Canyon Point Trail.
The 70-mile-long day at Canyon Point Trail takes place on March 21 and offers views of the Colorado River, Moab Rim and rock formations like the Puppet Show and the Lodges.
The sponsorship is in conjunction with YTC’s latest tire launch the Geolandar A/T G015.
“Yokohama is known for producing some of the most innovative tires on the market, and I can’t think of a better way to showcase the Geolandar A/T G015 than in Moab,” said Alan Holtschneider, YTC director of marketing.
Approximately 25,000 to 35,000 visitors are expected to participate in the 50th anniversary of the Easter Jeep Safari Week from March 19-27.
