Yokohama Launches Online 'Advantage' for Dealers - Tire Review Magazine

Yokohama Launches Online ‘Advantage’ for Dealers

Yokohama Tire Corp. launched a new website based on its Advantage Associate Dealer loyalty program.
The Advantage Online website monitors program earnings for consumer and commercial associate dealers including cash rewards, travel incentives and full marketing support from showroom displays to outdoor signage, according to the tiremaker.

“Our number one goal is to support our dealers and help grow their business,” said Dan King, Yokohama vice president of sales and marketing. “Advantage Online offers our dealers – both consumer and commercial – a powerful, at-a-glance resource for their quarterly and annual progress. An array of metrics is made instantly available, including Performance Snapshot, Rewards History and Co-Op Advertising Funds.”

The Performance Snapshot is a complete, customized dashboard view of a dealer’s business as it relates to their Advantage earnings. This is broken down into three categories:

Past Performance – Provides immediate access to the dealer’s tier-level attainment for each quarter that has closed in the current year.

Current Quarter Progress – Includes results from each month and allows dealers to see how many units are needed for purchase to reach the next tier.

Annual Projections – Calculates what the current purchasing trend can yield in terms of annual payouts.

The site’s Rewards History provides data on past years, types of rewards earned and total earnings. The Co-Op Fund balance instantly shows how much the dealer has available for use in advertising.

“The Advantage Online program demonstrates our commitment to the success of our tire dealers,” said King. “Their benefits grow as their business with Yokohama grows.”

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