Yokohama Tire Off-Road Drivers Ready to Tackle King of Hammers

Yokohama Tire Off-Road Drivers Ready to Tackle King of Hammers

Yokohama drives will compete on Geolandar off-road tires.

Yokohama Tire off-road teams are heading to Johnson Valley, California for the annual King of the Hammers (KOH) race, Feb. 4-11. All Yokohama drivers will be on Geolandar off-road tires. KOH, which is the season opener for the Ultra4 National Series racing tour, combines desert racing and rock crawling and is considered one of the toughest off-road races in the world. Yokohama’s off-road team will compete in several categories.

Yokohama team drivers include Bailey Cole (4600 EMC and 4400), Rick Lavezzo (4500 and 4400), Duane Garrettson (4500 EMC) and Ryan Taylor (4800 EMC). All will race on Geolandar M/T G003 tires. Over the course of the event, Yokohama will support more than 30 drivers at KOH and participate in all six of the four-wheel races.

Also, Yokohama said it and partner Warrior Built Foundation are co-funding combat veteran Jay Schwab to run in the KOH Everyman Challenge 4800 Legends Class. This will be Schwab’s first time competing at KOH and Yokohama is equipping him with Geolandar MTs for his debut.

You May Also Like

Apollo Tires debuts marketing campaign for longhaul truck tires at TMC

This campaign comes one year after Apollo Tires debuted its long-haul truck tire range at the TMC Expo.

Apollo-Smart-Tires-campaign

Apollo Tires US debuted a new integrated marketing campaign titled ‘Smart Tires for Not Smart Roads’ at the TMC Expo in New Orleans, LA from March 4-7. This campaign comes a year after Apollo Tires debuted its long-haul truck tire range at the TMC Expo.

The campaign was shot in California City and Lake Tahoe, CA and begins by showcasing a variety of road conditions that long-haul truck drivers are no stranger to, including potholes, cracked roads and roads covered in snow and rain and how Apollo long-haul "smart tires" stand up to any test, the company said.

Bridging the past and present: Totten Tire may be Birch Run’s best kept secret in tires

The single-location shop has always been able to draw the business it needs to keep busy, keep customers happy, and keep true to its roots.

K&M-Totten-Tire-Owners-1400
Pilot to add 30 Southern Tire Mart shops to its travel center network

Over the next year, the company plans to add more than 30 STMP shops to its travel centers for a total of over 85 locations across the country.

McCarthy Tire Service promotes new VP of human resources

Ann Sadusky joined the McCarthy team in October 2018 and has directed its human resource department since that time.

McCarthy-Ann-Sadusky--1400
Bridgestone to supply 15 Daytona 200 riders with BattlAx tires

Among the 15 riders, three riders from YART Yamaha, the winners of the 2023 FIM Endurance World Championship, will join Bridgestone’s team.

Bridgestone-Daytona 200

Other Posts

Pirelli to produce a complete range of FSC compliant tires for motorsports

Pirelli said that all the natural rubber within the tire complies with environmental and social criteria required by the FSC.

Pirelli-FSC-tires-1400
General Tire reveals spring promotion for G-Max, AltiMax tires

Starting March 1-April 30, with the purchase of four qualifying passenger General Tires, customers will receive up to $70.

GeneralTire-GMax-AS07-2.0-1400
SRNA promotes new director of OE for four-wheel and two-wheel businesses

He’s been with SRNA since Feb. 2013, focusing his time on motorcycle OE throughout the entirety of his tenure.

SRNA-Rick-Zimmerman
GRI appoints Barry Guildford as global commercial director

As the GCD, Guilford will lead the global sales and marketing organization of GRI.

GRI-Barry-Guildford