Yokohama Tire Corp.’s new iPad app, Yokohama Tire Explorer, is now available for free on iTunes.
"iPad apps are a new and unique way for consumers to get information," said Alan Holtschneider, Yokohama’s manager of advertising, promotions and events. "Yokohama’s app takes advantage of the iPad’s touch gesture technology and provides consumers an interactive, graphically-appealing way to learn about our tires."
The app features videos and information on the technology behind Yokohama’s consumer tires: Advan, Geolandar, Avid ENVigor, S.drive and the orange oil-infused dB Super E-spec. Included is information on tire compounds, tread design and construction, along with a "Tireology" section and fun facts about tires, according to the company.