Each dealer will sponsor three of the top 24 drivers in the 12-race Champ Car Atlantic Championship series. Yokohama is the spec tire for the series.
Dealers participating in the sponsorship include Big O, Conrad’s Tire Express, Discount Tire, National Tire & Battery, Tire Kingdom, Tire Rack, Tires Warehouse and Wheel Works.
"This is a one-of-a-kind opportunity to get our dealer network involved in the excitement of the Atlantic series," said Robert Dole, Yokohama product promotion manager. "The on-track action is always extremely close and exhilarating. Now, our network of dealers will have an additional rooting interest for the entire season."
Over the course of the season, dealers will receive updates following each race on the results and how each of their drivers fared. All dealers with a driver still in the title hunt will be invited to the season finale at Road America.