Yokohama Gives Dealers Sponsor Spots - Tire Review Magazine

Yokohama Gives Dealers Sponsor Spots

(Akron/Tire Review) In an unusual deal, Yokohama Tire Corp. has given its prime logo position on race cars to eight of its consumer tire dealers.

Each dealer will sponsor three of the top 24 drivers in the 12-race Champ Car Atlantic Championship series. Yokohama is the spec tire for the series.

Dealers participating in the sponsorship include Big O, Conrad’s Tire Express, Discount Tire, National Tire & Battery, Tire Kingdom, Tire Rack, Tires Warehouse and Wheel Works.

"This is a one-of-a-kind opportunity to get our dealer network involved in the excitement of the Atlantic series," said Robert Dole, Yokohama product promotion manager. "The on-track action is always extremely close and exhilarating. Now, our network of dealers will have an additional rooting interest for the entire season."

Over the course of the season, dealers will receive updates following each race on the results and how each of their drivers fared. All dealers with a driver still in the title hunt will be invited to the season finale at Road America.

You May Also Like

TIA shares eligibility requirements for the Marvin Bozarth ETS Technician of the Year award

The winner will receive an all-expenses-paid trip for themselves and a guest to the 2025 OTR Tire Conference in Puerto Rico.

award-stock

Following the announcement of the Marvin Bozarth ETS Technician of the Year Award at the 2024 OTR Tire Conference, the Tire Industry Association (TIA) revealed the eligibility requirements and nomination process for this award. Named in honor of Marvin Bozarth, a revered figure in the OTR tire and retread industries and a passionate advocate for tire service technician education, this award recognizes the top OTR technician in the industry.

BFGoodrich Tires releases the All-Terrain T/A KO3 tire

BFGoodrich will introduce more than 100 sizes over 24 months, starting with 13 sizes made available in May.

bfgoodrich-ko3-tire
Akebono expands severe duty ultra-premium disc brake pad line

The line will include 14 new part numbers and premium stainless steel abutment hardware is included in the kits that require it.

Akebono-brake-pad-line
This year’s The Tire Cologne show focused on sustainability, use of resources

The Tire Cologne trade show featured 430 exhibitors from 35 countries with 14,400 participants from 109 countries.

Tire-cologne-logo
Comprehensive guide to serpentine belt and drive system maintenance

Properly maintaining the entire drive system prevents premature belt wear and system failure, ensuring customer satisfaction and vehicle reliability.

service advisor iq series

Other Posts

Randy Breaux, Group President, GPC North America, Talks to AMN Drivetime

At NAPA, “Breaux Knows” business relationships, ABCs to avoid, and serving the automotive professional.

Drivetime-Breaux-1400x700-UPDATED
Don’t estimate when it comes to parking brake adjustments

Let’s discuss a couple of different components of parking brakes to find out the best practices for adjusting them.

TR-Continental-Parking-brake-adjustments-1400
How the Autel MaxiSYS Ultra enhances service efficiency at Mighty Auto Pro

Time is money in vehicle repair, and the Autel MaxiSYS Ultra is all about enhancing technicians’ diagnostic prowess.

autel-inshop-1-1400
Team Falken secures podium finishes at NorCal Rock Racing Round 2 event

Justin Hall secured a first-place finish in the 4500 class racing with the Wildpeak R/T tires and Edwin Abd of ABD Motorsports took third.

Team-Falken-podium-finish