Yokohama Celebrates 10 Years as Pebble Beach Concours d’Elegance Sponsor - Tire Review Magazine

Yokohama Celebrates 10 Years as Pebble Beach Concours d’Elegance Sponsor

YokohamaYokohama Tire Corp. will again be “the official tire” of the Pebble Beach Concours d’Elegance set for Sunday, August 17, along the Pebble Beach Golf Links in central California. The tiremaker has sponsored the event for 10 consecutive years.

“Our decade-long association with the iconic Pebble Beach Concours has been fantastic,” said Alan Holtschneider, Yokohama senior manager, marketing communications. “With its pageantry and prestigious vehicles, it’s definitely one of the premier car events in the world and the perfect place to promote our flagship Advan tire brand.”

Yokohama’s open-air display – located adjacent to the first tee – will feature:

  • Yokohama’s Advan Sport A/S,
  • A jet black Tesla Model S modified by Bespoke Customization and fitted with Advan Sport A/S tires,
  • Two Sony PlayStation race simulators featuring Gran Turismo 6 (GT6), of which Yokohama is a technical partner on the GT6 series.

Yokohama’s Pebble Beach Concours sponsorship agreement also includes name and logo placement on every ticket and lanyard worn by spectators and participants, ad placement in the event program and participation in a number of Concours-related events and activities.

You May Also Like

CTDA to Host Area Meetings for California Tire Dealers

The California Tire Dealers Association will hold meetings in Sacramento and Pleasanton for education and networking.


The California Tire Dealers Association will hold area meetings in Sacramento and Pleasanton, California on Sept. 27 and 28, respectively. Featured speakers include representatives from TireTutor, who will demonstrate the new CTDA online tire marketplace, and Westpac Wealth Partners, who will provide a presentation covering tax strategies and succession planning for tire dealers. There will also be a legislative update, as well as an opportunity for dealers to ask questions and network with their peers. Meetings are free to attend for retailers and dinner is included.

Autel Energy Showcases EV Charging Solutions, Electrified Bronco at CES

At CES, Autel Energy showcased its suite of EV charging solutions and an electrified 1969 Ford Bronco.

2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

2019 Newsmakers: Nokian Tyres

Nokian Tyres opened its first U.S. manufacturing facility and launched numerous new products. See what’s in store for 2020.

2019 Newsmakers: Nexen Tire America

Nexen Tire opened its North American Technology Center and debuted the Roadian GTX. Find out what’s in store for 2020.


Other Posts

Maxxis Team Secures W.E.ROCK Grand Nationals Titles

Team SubZero’s Landen and Gunner Brown topped the podium in their respective classes.

Point S Reports on Master Shop Program

Point S said its Master Shop program yielded a $165K average profit boost for participating locations in first year.

Atlantic Tire Founder Anthony Blackman Dies

The two-time Tire Review Top Shop winner was dedicated to his craft from a young age, and was known for being extremely generous when it came to giving back.

Classic and Antique Tire Distributor John Kelsey Dies

John Lester Kelsey, founder of antique and classic tire distributor Kelsey Tire and 2009 inductee into the Tire Industry Hall of Fame, died.