Yokohama’s Bruce Besancon to Keynote 2020 OTR Tire Conference - Tire Review Magazine

Yokohama’s Bruce Besancon to Keynote 2020 OTR Tire Conference

Bruce Besancon, vice president of off-the-road sales for Yokohama Tire Corp., will deliver the keynote address at the 65th annual TIA OTR Conference, Feb. 19-21 at the Renaissance Esmeralda Resort & Spa in Indian Wells, Calif.

Bruce-Besancon-TIA

Bruce Besancon, vice president of off-the-road sales for Yokohama Tire Corp., will deliver the keynote address at the 65th annual Tire Industry Association (TIA) Off-the-Road Tire Conference Feb. 19-21 at the Renaissance Esmeralda Resort & Spa in Indian Wells, Calif.

The topic of his speech, scheduled for Friday, Feb. 21, will be “Predicting the Future of OTR Tires by Looking at the Past and Present.”

In addition to the keynote speech, the 65th OTR Conference will feature three half-day educational sessions, a half-day of breakout sessions and multiple networking opportunities throughout the week. Educational sessions will focus on training, industry information and professional development, including:

  • Wednesday, Feb. 19:
    • “OTR Demount and Mount Training,” covering the circumstances when a loose demount and mount is necessary and the safety procedures that must be followed; and
    • “Wheel Torque Guidelines” from several different perspectives, including the equipment manufacturer.
  • Thursday, Feb. 20:
    • “U.S. Economic Forecast” for the construction, aggregate and mining industry in 2020 and beyond;
    • “Canadian Economic Forecast for 2020”; and
    • “OTR Tire End Users Panel” addressing the qualities vendors must have to do business with mining, aggregate and construction companies at any level.
  • Friday, Feb. 21:
    • “Creating a Culture that Boosts Productivity and Profitability,” a presentation on how to create high-performing teams in a competitive employment environment”;
    • “The Next Generation of the OTR Industry,” a panel of industry professionals under the age of 40, discussing what the OTR tire industry will look like in the coming decades; and
    • “Making a Difference,” a motivational speech on how to positively influence people regardless of their position or status.

TIA’s OTR Tire Conference is the premier conference for the OTR tire industry annually attracting hundreds of key decision-makers and professionals including manufacturers, dealers, retreaders, suppliers, service providers and others.

Conference registration is required prior to reserving a room with no exceptions. A special reservation link will be provided once registration is received and payment is processed.

To download a registration form and receive more information, visit https://www.tireindustry.org/road-tire-conference. For questions, contact: LaKisha Pindell (housing or sponsorship) [email protected] or Kimberly Jones (registration) [email protected].

You May Also Like

SRNA introduces new field engineer manager

Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years.

SRNA-Eduardo-Chariarse

Sumitomo Rubber North America (SRNA), a subsidiary of Sumitomo Rubber Industries, has promoted Eduardo Chariarse to field engineer manager. According to SRNA, Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years. Joining SRNA in 2021 as a field engineer, he has been responsible for the coordination, implementation, and reporting of tire evaluations, troubleshooting, and providing technical support to fleets, dealers and the sales team.

Bartec TPMS adds Joe Miller to its field service team

Miller previously spent four years with Snap-on as an equipment specialist, and most recently with GPC/NAPA at the St. Louis company-owned auto parts stores.

Joe-Miller-Bartec
TBC promotes Don Byrd to president and CEO

Byrd joined TBC in April 2018 as executive vice president of TBC and president & COO of National Tire Wholesale (NTW).

Don-Byrd-TBC-1400
Goodyear names new Americas unit president

Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.

Goodyear-Ryan_Waldron
Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion

Other Posts

How Phaelona Bradley champions customer service and breaks barriers

Phaelona’s commitment to making those around her better and improving customer relationships is helping to shape a customer-centric culture at Yokohama.

3633-Phaelona bradley
Gallery: Yokohama debuts new Geolandar A/T4 tire in Horseshoe Bay, TX

Tire Review Editor David Sickels put the new A/T tire through its paces through mud, gravel, giant rocks, deep water and more.

Yokohama-AT4-Closeup
K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M
BendPak founder Don Henthorn passes away

Under his leadership, BendPak has grown from a small machine shop to a leading manufacturer of car lifts and automotive service equipment.

Don-Henthorn-BendPak