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‘High Level’ of Interest in HiQ Equity Franchise Offer

HiQ is reporting that it has received a “high level of quality interest” following the retail chain’s decision to franchise off 109 company-owned outlets.

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HiQ representatives told Tyres & Accessories that despite receiving high levels of interest, the company is expecting more enquiries ahead of the May 16 franchise deadline.

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Corporate communications manager James Bailey commented: “The interest levels are high, but it is not simply a case of choosing the highest bidder for each zone. We are looking for franchise partners that can share the HiQ vision and work with us to meet our objectives of creating a viable car care alternative for motorists across the UK that puts customers first, offering a premium experience with the focus on building repeat business.”

The equity owned outlets will be split into 15 regional zones across England and Wales, with each zone available for a franchise partnership. The Northern Ireland and Scottish zones are already franchised to Modern Tyres and McConechy’s respectively.

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James added: “We expect the franchise offer to attract interest from both inside and outside the tyre industry. It is a compelling proposition for retailers, who can benefit from the support of a global organization, with access to fleet business thanks to Goodyear Dunlop’s growing list of national fleet agreements.” (Tyres & Accessories/Staffordshire, U.K.)

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