Woman-Owned Dealer is Now Female Friendly - Tire Review Magazine

Woman-Owned Dealer is Now Female Friendly

Independent Tire & Auto, in North Andover, Mass., has become AskPatty.com Certified Female Friendly. Employees at Independent Tire completed the initial training and certification process, according to owner Mary Sullivan.

"At Independent Tire, we believe in service before, during and after the sale," said Sullivan. "We are one of the only local tire dealers who have always included everything in their tire prices. There are no hidden costs. Customer care and satisfaction is our top priority."

Independent Tire is owned and operated by Sullivan, a 30-year veteran of the tire industry. She built the business on the reputation of honest service and upfront pricing. Sullivan worked for Schlott Tire in Lawrence, Mass., for 17 years, and when that company was sold she decided to strike out on her own.

To become AskPatty.com Certified Female Friendly, personnel at Independent Tire & Auto completed an extensive training program on how to best serve women. Further, the employees will participate in year-round instruction to enhance their awareness, appreciation and commitment to a female-friendly service experience. Independent Tire & Auto will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

The program was developed jointly by AskPatty.com and Tire Review magazine, and is available to tire retailers across North America.

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